In a world with so much competition, it can be tough to stand out to your audience, much less if you’re in the beginning stages of growing your business online.
So, if you’re looking for ways to minimize costs while you get your business started, we have some strategies that are more than ideal.
Deliver High-Quality Content
A large part of gaining and retaining customers for your online business is keeping them engaged. Regardless of the amazing products that you have to offer, potential customers won’t take advantage of them if they’ve also forgotten about them!
Providing regular content is a major way to keep people engaged with your business. It’s all about providing them with information in a convincing way that will get them to continuously come back to your business for more.
However, it’s more than just blasting people with irrelevant or even fictitious content. In fact, doing so will likely draw away whatever audience you may already have.
You want your business to be viewed as an authoritative and trusted domain on topics relevant to your business. Be sincere in the content that you create and show how your business will benefit your audience.
Remember that formatting matters too! Avoid blocks of text, separate points with headers, and use short sentences and simple language for your readers. Your otherwise perfect content won’t do much help if no-one is willing to read it.
Search Engine Optimization
The internet is now the method most utilized by people to gather information. Its functions range from finding the lyrics to a song to learning the definition to a word to finding a product or service that can benefit them.
Long story short; you want your business to be easily found on the web, and SEO is the way to do it.
SEO, or Search Engine Optimization, can seem to be its own beast to conquer, separate from marketing. A simplified definition of SEO is that it is the process by which search engines such as Google or Yahoo judge different sites based on what its current user is searching for using the sites’ content and keywords. Using the correct SEO solution can help you grow your business.
There are many different tactics for increasing your SEO, but it’s highly recommended that you be extremely careful about what exactly it is you do.
For example, while it might sound like a good idea on paper to list all of the words that your customers might be looking for on your webpage, spamming keywords will lead to search engines believing that your website is spam itself. The consequence of this is that your website will be left out of the search engine’s directory altogether.
When you properly optimize your site and content for search engines, however, you’ll increase your rankings, which results in a lot more online traffic and thus conversions into actual purchases.
The best thing you can do is to do your research and find the kind of content and keywords that actual humans would use so that search engines will direct future consumers to your site.
Social Media Platforms
We live in the digital age, and social media has only grown more and more since the early 2000s. At this stage, there’s no excuse for not having a social platform to provide potential customers with more information.
Utilizing social media provides you with a variety of benefits, including the ability to post content, generate interest, gain valuable feedback, and, most importantly, engage with your audience.
It’s also important to remember that not all social media platforms were created equal. Depending on your audience, you may want to use a variety of different social media pages to target your key demographic. Some platforms whose audiences you should be aware of include:
- Facebook – Mature men and women
- Pinterest – Women
- Twitter – Millennials and International audiences
- LinkedIn – Men
- Snapchat/Instagram – Millennials and Generation Z
- TikTok – Generation Z
As beneficial as social media may be, however, one important fact to remember is social media is a public platform. Be careful of engaging negatively with anyone, as it may very well be the first step to being made into a social pariah.
Email Marketing Lists
Once people leave your website, there’s a pretty high chance that they’ll be gone forever. There’s no way to re-engage with them or try to convince them that your product is worthwhile.
That is unless you take the necessary steps to get their email address.
By using email marketing lists, you can keep in touch with both past and potential clients, building a relationship with them and letting them learn more about your business along the way.
It can also be a good idea to separate the people on your list into different categories.
For example, you can categorize groups of individuals that you met at an event or that you know are within the same age range.
By doing so, you can be more efficient by targeting specific products towards certain groups that will have a shared interest. Sending fewer emails to different groups as opposed to bulk sending emails to everyone also minimizes the possibility that your subscribers will see your emails as spam.
Consider sites like Mailchimp or Constant Contact which allow you to create customized and well-formatted emails for your mailing lists.
Social Media Influencers
While building up a variety of social media pages that can target your key audiences is a goal that you should be working towards, it can also take a lot of time to do so.
But that doesn’t mean that social media can’t be a viable way to promote your product – even if your Facebook or Twitter pages don’t quite have the few thousand followers you’re aiming for just yet.
Social Media Influencers are people who have built a reputation and a following due to their knowledge and expertise on a specific topic and are the key to ensuring that you reach your target audiences.
Because of their perceived high level of knowledge, many people in their following will gain an interest in any services that they recommend, believing that those services will also be beneficial to them.
Basically, by having an influencer promote your product, you are almost guaranteed that a portion of their following will investigate what you have to offer.
However, just finding the biggest influencer you can and having that person advertise your product isn’t necessarily going to be effective. Apple wouldn’t go to an influencer who focuses on food recipes and cooking to promote the new iPad.
It’s also important that you find an influencer in the right niche. It’s far more effective to find a technologically-based influencer to promote your new electronic device rather than an unrelated influencer with 10, or ever 100 times as many followers. Micro-influencers can be practical and cost-effective as well!
This practice makes the most sense when you are looking to increase the visibility of your products with your sales systems set up and in place. Look into influencers in the related field and learn how much they charge for advertisement.
Free samples of your product as a gift can sometimes get you free promotion as well!
All of these ideas are a great way to get your business growing online.
Have any other ideas that you’re not sure would be effective or not? Share them in the comments below so that we can help you out!