Things You Need to Know About Social Media & SEO - Social Media Explorer
Things You Need to Know About Social Media & SEO
Things You Need to Know About Social Media & SEO

Social media can influence search engine optimization, or SEO. Social media SEO are the activities that can raise a website’s traffic through search engines thanks to Instagram, Twitter, YouTube, and Facebook. In the 21st-century, social media has become widely important for SEO for different reasons. It makes SEO activities very effective and appealing. It might be different, but they really help each other in helping a website get traffic. But social media doesn’t contribute to SEO as many people think. The links people share on sites like Twitter and Facebook may help the brand get exposure, but they still aren’t seen on Google’s high rankings.

According to Mike Zhmudikov, a Toronto-based senior SEO strategist, the most important step in website development is to connect with SEO words and to show everyone know what the brand is. With the right keywords, links, and Meta tags, it can help a site get to the front of Google’s search results. SEO is great, but it’s not the only way to get recognized. There has to be sharable content and a collaboration with other businesses that are more recognized online. Putting this on social media boost the company’s presence that others will check out.

Social media profiles aren’t just social media, but also a rank in the search engine results wanted. They are seen with the brand, usually on the first page, so the brand can raise search engine visibility to get more traffic through social media profiles. Social media is a perfect place to show content and have it reach out many people as possible. With search engines, people will only discover it when searching for a single important keyword. On social media, however, the content will be put in front of people who weren’t looking for this content they sought, but actually need it. The better the content, the more it translates into better traffic that improves the rankings.

There is also local SEO with social media. If the common information with the business name, address, and phone number remains the same and updated, Google will list the  business as credible, boosting the rankings in local search results. This makes it very important to use the same basic information across all social media profiles, local listings, and the business website. Plus, social media platforms allow geotagging, or giving the exact location, in the posts. It can also be written on the reviews of the business on social media. This is a good way to get more visibility locally and help expand.
Look up the rating of top SEO companies in Toronto and note the business and what they do well. Obviously, trying to equal them is impossible because they have the money, but focus on the fundamentals. Getting the right SEO and having a strongly built social media profile are different but they are two ingredients for a successful outreach online. For any business, without them guarantees failure.

About the Author

David van der Ende is a full-time blogger and part-time graphic design enthusiast. He loves to write about a broad range of topics, but his professional background in both legal and finance drives him to write on these two subjects most frequently.

VIP Explorer’s Club