Picking the right web design agency can be one of the first important decisions you make for your business. There are website builders but you would rather a professional agency with marketing contacts help assist your business. Web design agencies that have transitioned to digital marketing agencies can be quite versatile. The ability to build websites from the ground up then handle marketing provides ultimate convenience. The following are tips for details that you should consider when picking a web design agency.
There are websites that consistently are ranked among the best in their niche. This is due to the fact that they are designed intelligently and the site’s marketing team has done a great job of putting quality content on the site. Details like adding pages that help customers get to know the staff can help drive things like customer retention. Putting a face to a name or email makes a difference even in today’s digital world. There should also be statistics on how a website redesign helped a business. eCommerce businesses can completely change their trajectory with an updated design and marketing strategy.
The design of the website is important but so is the content on the main pages. The content needs to be written with best practices in terms of SEO being kept in mind. The blog of a website should also be informative and sharable. Attracting industry attention in B2B situations can be incredibly helpful when it comes to driving sales. Airbnb did a great job of content marketing during its infancy and now it has turned into a household name worldwide.
Content marketing on relevant websites is going be important depending on the amount of competition that there is. Major companies build thousands of backlinks per year simply to keep up with their competitors. The amount of money that is spent on content just to have search engine rankings go up a few places can be immense. The truth is that it is worth the investment as people rarely scroll through the first few results.
Social Media and/or PPC Services
Social media and PPC services can drive a business. Social media ads combined with PPC can be all a business needs to do in order to drive more sales/traffic monthly. The right PPC professional can provide great ROI and understands how to write copy that converts.
Results Garnered For Similar Clients
Looking for results garnered for similar businesses to your own is important. You could own a local business and the company specializes in marketing/web design like that of law firms. Asking for other law firm website can give a template of a design that you would want or features to eliminate. Always ask for results as some marketing companies promise than underdeliver only to ask for a contract extension to attain previously promised results.
Looking for your next web design agency will take a bit of research if you do not have an employee referral or personal referral. Get estimates for the same project and expected completion dates to compare to get the pros and cons of each company.