Putting Social Media In The Newsroom - Social Media Explorer
Putting Social Media In The Newsroom
Putting Social Media In The Newsroom

The early feedback from my Blog World Expo panel, “Putting Social Media In The Newsroom: How Social Media Can Help Traditional Media Maintain Relevance,” is very positive. Of course, few people will tell you it stunk to your face, so we’ll see. The slide show:

My fellow panelists, Jeremy Pepper and Daniel Honigman, were the stars of the show of course. Both a brilliant guys and it was an honor to have them there as our expert opinion leaders.

I would love to hear more feedback on the panel, the topic and so on. Please use the comments section for that below.

The lasting thoughts I challenged everyone to think about, blog about and help start conversations about include:

  • Embrace intelligence of audience – Let us trust our communities can use the tools appropriate. But what are the risks of doing so?
  • Protection for citizen journalists – Where does libel fit in citizen journalism and should traditional media outlets that embrace it extend their protections to their community? (Hat tip to Keith Rhoda for the thought.)
  • Separate and elevate paid staff content – How can we keep trained journalists and their content as the core of media?
  • Prove the business model – How can media outlets use social media content to drive business and solidify the bottom line?
  • Change the advertising model – Cost per click and cost per thousand aren’t sustainable business models. What can media outlets to do engage their audiences with or around advertisers or their products? How do we see cost per engagement or cost per performance models evolving?

I don’t consider these to be statements of fact leading to questions, but just hypothesis to invigorate discussion. I’m excited to see what people have to say about them

Thanks to all who came, Tweeted it and so on. It was fun and I was thrilled to discuss the topic with each of you.

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
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  • Thanks to you all for a lively panel discussion!

    When I tweeted this quote from you, Jason: “we need to be establishing parameters and rule set for how we can operate/respect accuracy, integrity” another person on twitter suggested a journalism professor watch.

    Because my Internet connection was iffy during your session, I captured my tweets in a post to share. Thanks so much for posting your presentation! Always good to see you and hear you!

    • Thanks Barbara. I can't wait to read your post. Please do make sure I see it, though if you link here, I'll get a pingback.

      And as far as journalism professor watch goes, academia is going to have to find a way to pay better. I was a college athletics PR guy for 11 years and after my first job in the “real” world, I wondered what the hell I was thinking getting paid 1/2 as much for 2X as much work all those years.

      But I wouldn't not consider an opportunity to adjunct or something. That would be cool.

      Thanks for the input and for coming to the session.

  • Blogworld was fantastic. I just saw your photo on a Jones soda bottle. Good work this weekend.

    • Damnit! I didn't see my bottle. If you see it again, snap a pic. I figured I wasn't cool enough to make a label. Oh well.

  • Thanks for having me, man. I look forward to next time!

    • You were the start of the show, dude. Thanks for being a part of it. As the conversation continues, you'll certainly be a part of it, with or without me. Looking forward to a cigar and a cocktail in Chicago sometime.


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