- The most used social media platform in the world for 2020 was Instagram.
- Elisha Elbaz at DigitalFuture has unique insights on how marketers can leverage the platform
- The company tips “Facebook Shopping” as a unique new opportunity to businesses
Instagram was the most used social media platform in 2020 – and did not face regulatory issues in the U.S. when compared to rival Tik-tok. To master the Instagram and Facebook landscape in a way that is most beneficial to a brand, is no easy feat. Elisha Elbaz seems to have it completely under control: After only a few months of participating on the platform, he is reaching 100,000 followers on his Instagram account and is steadily making himself a renowned influencer and influential figure. After gaining such success he has become a role model that many people look to for advice on how to become successful on social media.
How it started for DigitalFuture:
Elisha’s Instagram journey started when he realized the importance of social media for establishing a brand. He is the founder and CEO of DigitalFuture, a full-service digital marketing agency. The business helps large companies and individuals establish their brands and promote themselves through digital marketing. Social media platforms, including Instagram, were always a key aspect as part of a person’s marketing strategy.
After many months of debating whether he should take the leap and set up an Instagram account, he finally did it in 2019. Looking back Elisha admits that it was very much out of his comfort zone, but that he is so glad he took the chance and pushed himself.
His Instagram handle, @elishainspire is a culmination of what he hopes to do through the platform. Elisha hopes to inspire people to do meaningful things, by communicating directly with his audience. His Instagram feed consists of polished portraits and adds a layer of graphics with his original quotes, creating a unique experience for the consumer. He elaborates on the quote with profound yet easy to understand captions. He is known for original quotes such as: “You don’t have to follow other people, to find your own path” and “If you want people to take you seriously, you need to take yourself seriously first”.
Elisha explains the importance of content:
One of the reasons Elisha has gained such a large following is that his content is authentic and original. He combines snapshots of his work life, and business travels around the world, with images of his friends and family and personal hobbies such as breakdancing. His pictures also include his love for fashion, and you can see him don a variety of classic suits on his feed. By combining all of these aspects of his everyday life, his followers can get a real sense of who he is a person.
After his time on Instagram Elisha has realized a few things about the platform. He now understands that the best way to promote a product is to be authentic about it. Viewers are no longer naive or gullible, and the big thing people are after is trust.
Once someone is on your feed you need to make sure your images are coherent. If there is a consistent pattern or theme it makes it easier for people to process it. The images should also be good quality, and be accompanied by an engaging caption. If the person likes what they see, hopefully, they will be converted into a follower. Another important aspect of social media is that interactions are so important. The more quality interactions you participate in, the more followers you will gain, and the more trust you will build among those followers.
Growth and success always follows a logical progression:
According to Elisha, success on Instagram follows the same pattern as growing a business. You need to put in hard work, be dedicated to grow the brand, and connect to your audience using quality content. The ultimate goal should always be to establish relationships that are going to be long-lasting. Lastly, no matter how good you think your content is, you have to promote it.
Elisha has thus implemented services into his business which help businesses and individuals grow their own Instagram presence. Elisha offers free advice on exactly what to do in order to grow your following, and improve your Instagram feed. He hopes that the strategies he has developed will be of real value to the user, and will prove to be successful. They include practical tips and real strategies that can be implemented by anyone. You can receive this information from his business Digital Future, where Elisha and his team of over 10 members work to help businesses improve their brand recognition.
Even though his Instagram seems to be one of the most aesthetic feeds on the platform, Elisha is still aiming to improve his content as he learns and evolves. To keep your audience engaged is a full-time job, and Elisha is prepared to put in the work. He explains that in cases where e-commerce providers zoom on in building audiences with an appropriate budget, the follower counts typically reach millions, as opposed to thousands.
Sizzling hot opportunities for 2021:
Given that Facebook and Instagram is owned by the same corporation, Elisha believes it should be viewed as an integrated entity and has some specific tips for 2021. He says “Facebook Shops is obviously one of the biggest hits right now. It provides a solid reason to grow both your Instagram and Facebook following – and it is really time to think about hiring someone that can build engagement and momentum to help a new Facebook Shop off the ground. Remember that just like Amazon storefronts take time to build into massive successful entities, so will it take time and patience to achieve maximum gain from Facebook and Instagram”.
As search marketing and e-commerce pivoted towards image search, which reduced the need for written content, agencies like DigitalFuture advocates a unique way to build audiences and communities – ultimately to capitalize on new opportunities.