Lawyers understand the importance of referrals and positive word-of-mouth marketing, but many overlook the importance of online reviews. Online reviews aren’t just for restaurants and retail stores. Your clients also want the opportunity to share their experiences and feedback. Facebook reviews are the simplest way to do that. And if you think reviews don’t matter, think again.
Here’s why your law firm needs more Facebook reviews.
Clients Want High-Rated Firms
Consumers are picky about the products they buy and the food they eat, but they’re even pickier about the law firms they hire.
Facebook reviews make it easy for clients to leave reviews without having to jump through hoops. If you provide excellent service, you should have little trouble accumulating those positive reviews you need to expand your client base.
Clients Want to See Multiple Reviews
Positive reviews are important, but quantity is just as important. The more reviews you have, the better. A firm with 4 stars and 200 reviews may be hired over another firm with 5 stars and just 20 reviews. Why? Because the firm with more reviews appears to have more clients, which indicates that they have more business and may be more competent than the firm with just 20 reviews.
When a potential client searches for law firms on Facebook, they’ll be more likely to click on your page if you have mostly positive reviews – and lots of them.
Reviews Give Potential Clients a Look at the Quality of Your Work and Service
What’s more important than your ratings and the number of reviews you have? The quality of your work and service. Reviews give potential clients an idea of what it might be like to work with your firm.
Let’s look at Ankin Law as an example. When you click on the firm’s Facebook page, you immediately see reviews and comments from clients. Some discuss the length of time it took to settle a case, while others discuss the quality of the service. Potential clients can learn a lot about a law firm by simply reading through their Facebook reviews.
Potential Clients are Using the Internet to Find Your Firm
When people need to hire a lawyer, what do they do? First, they ask for recommendations from friends and family. If they can’t get any recommendations, they turn to the Internet.
In fact, 97% of consumers search for local businesses online, and 93% read online reviews before determining if the business is good or bad.
Your firm’s Facebook page may be one of the first things potential clients see when searching for firms in your area.
If potential clients click on your Facebook page and find that you have zero reviews, there’s a good chance they’ll move on to your competitors.
Facebook reviews are more important for your firm than you think. If you aren’t doing so already, you should be actively pursuing feedback from clients to boost the quantity and quality of your reviews.