New guidelines issued by the Food and Drug Administration seem to indicate the consumer-centric point of social media marketing is…
This infographics aims to present advocacy at a glance, explaining where it sits on the audience relationship spectrum while visualizing…
Adam Helweh goes scientific on us and shares how businesses can use Pinterest for market research.
Jason Falls discusses the most important thing marketers can do in their job of communicating with their audiences for their…
Jason Falls discusses the many great sponsors who will be at Explore Dallas-Fort Worth on Feb. 17.
If content is king, then quality content is the king of kings. Samantha Peters has ideas on how to boost…
A recent study shows blogging in decline but there are 5 reasons blogging is the most valuable form of social…
Jason Falls reminds us that while complaining about brands online is sometimes appropriate, it's also good to compliment them as…
Marketers need to separate our ability to measure ROI from our personal views on whether or not we should measure…
Empowering your staff to be brand advocates is a much smarter approach than preventing them from using social media.
Mike Merrill of ReachLocal offers ideas on how small business owners can approach digital marketing and social media marketing smartly.
Zena Weist of Edelman Digital discusses the challenges and opportunities for brands and companies with integrating social media across the…
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