One of the best ways to market in the modern age is via social media. If your business doesn’t already have a social media marketing strategy, here is everything you need to know about creating one.
Before you begin, you need to ask the question: why do you want to use social media? This allows you to create specific goals that you can look to achieve during your campaign. You may want to boost customer engagement, grow your revenue or increase the traffic to your website. Setting these goals allows you to work towards something and change your plan accordingly.
Targeting the Right Audience
As a business, you should already know who your target audience is but how will you reach them? This depends on what your brand is. The best way to understand what works well for your target audience is to do some research and check out the competition. You may also want to hire a social media marketing expert; you can do this online using a freelance website such as Fiverr. This will also allow you to look at what you want to share. If you are targeting a younger audience, eye-catching photos or videos may work best. For the older generation, it may be worth uploading more informative content.
Which Sites to Use
Your business doesn’t need to use every social media platform and it may be best to start out small, this allows you to master one before making another profile. The most common social media sites to use are Twitter, Facebook, Instagram, and LinkedIn. To get your name out there, using more social media platforms means your brand will come up more often on Google searches. Be wary to not repeat content on all platforms as each social media website has a different purpose.
Time is Important
You may have produced some of the best content out there but posting at the wrong time could really damage your social media marketing strategy. You will need to do your research for this depending on your brand, as there are certain times your audience is more likely to be online. For example, sports pages may find they get the most interest in their post just after a sporting event has finished. If you’re targeting a teenage audience, they are more likely to be active after school time.
Executing Your Strategy
Now you understand your strategy you can develop a marketing plan utilizing social media. Your business may want to use project management tools to help develop this plan and put it into action. There are many project management tools available for marketing projects and these allow for better team collaboration, making your social media strategy a success.
Social media can be an effective marketing tool when used correctly. Once you have developed an idea of what you want to use social media for and who your target audience is, you can begin to develop content that will get your business noticed.