Social media – helping tech start-ups meet their goals - Social Media Explorer
Social media – helping tech start-ups meet their goals
Social media – helping tech start-ups meet their goals

Tech is one of the vital forces for change in the present society. Tech companies virtually improve all our daily life processes. Tech is helping people do things they’ve never been able to do in the past. As you can imagine, the tech world is one of the most competitive industries. If you are running, a start-up and you want to stand out on the market you will have to think outside the box. One of the most effective ways to differentiate your brand is to build a strong social media presence.

You can use social media as a tool to humanize your brand and to give your firm a personality. If you will successfully approach the social media marketplace with an effective social media strategy, you will be in a position to improve customer satisfaction and to track ROI.

This article will present some effective strategies to take advantage of the benefits social media offers.

Use social media to stay three steps ahead of your competition

Social networking offers you the possibility to check what your competitors are doing. You can monitor them without them even realizing. You can do something more, you can check what other companies from related niches are doing to attract their audience. You will easily identify the tactics and strategies that work, for example, follow sprees and RT are highly effective on Twitter, and contests draw attention on Instagram. If you collaborate with professionals in the industry, you will soon find out that it can be one of the most powerful tools tech start-ups can use to stand up on the market.

Market research

During the start-up phase, you can use social media to find ideas for your products. You can identify what clients’ pain points are when doing a certain task you’re facilitating. You can also gather feedback from people you consider a part of your target audience. If you get in touch with enough people, you will be amazed by how much they can help you design a successful product.

If you reach out to your public before launching the software, you will get some great benefits. You understand how your clients operate and what factors influence their decisions, you use the information to shape the software to meet the needs of the audience, you’ll find easier to sell it, and when you will try to find buyers you’ll have a network of people who were already exposed to your brand.

Use can conduct strategized social selling

Software users are more connected and informed than ever, so your start-up requires the elasticity and strategy for easier and faster targeted selling. You can use social media to keep up with your audience, and the first step is to listen to them. People use social media to share their thoughts, and you should focus on your targeted public so you can assess their needs and understand their requests.

You can use Facebook and other similar products to advertise your software and even sell it. Twitter and Instagram can prove useful if you want to display your product, and to share with the public your mission through video and photo content. You can use social media networks to clear your audience’s curiosities and to show how to meet the latest trends in the tech industry. It’s not just Facebook, they’re not just hashtags and likes, they are all tools you can use to market and sell your products. You can create a community around your brand if you master the art of creating content for social media.

Social media can establish and solidify your presence

Two things you have to do to create buzz around your brand, you have to bring on the market an innovative software and you have to establish your brand as an authority in the industry. If you need help to meet your clients’ requests when you create the software, you can hire a dedicated development team to help you build it. They are professionals who can work as an extension of your team or they can offer their expertise to improve your software.

Your start-up will probably swim in a shallow networking pool when you first launch your product, but if you have a solid social media base you can generate massive exposure and you can boost your business’ growth potential. Social networks like Instagram, Twitter, Facebook, and LinkedIn are effective tools in researching your industry’s social trends and climate.  You can use them to create and maintain a strong presence among your current audience, prospective clients, competitors, and contributors within your niche. If you link your company’s website to social networks like Twitter and Facebook, your clients will find you easier.

You can use social media to gain investment

It’s widely known that promoting your tech start-up through social media will boost its value as an investment opportunity.

Some of the impressive features of social media are the ability to make your brand visible for potential investors. It can also reveal to you what projects investors find exciting, and what they are looking for in a company or project they would like to support. It can help you customize your approach to reach the people who may be interested in collaborating with you. You should never underestimate the power of social media, and how it can provide you some unique opportunities to contact investors.

LinkedIn is an example of a platform you can use to find and connect with investors and partners. It’s one of the most effective ways to grow your network and to set up meetings.

Final words

As you can see, social media has two important roles to play for your tech start-up. The first one is researching the market, and the second — providing information to create a marketing strategy. In addition, social media can be the main trigger of new users and partners once you complete the start-up phase.

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About the Author

Annika Bansal
Annika is a Senior Editor at Social Media Explorer. She travels full time and has lived on the road working remotely for over two years. You can check out her Instagram to follow her on the road.

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