Search engine optimization is the most effective online marketing strategy. More than 80% of internet users concentrate more on organic search results than the paid ads. This means that the success of any business website is dependent on whether or not it is optimized for the search engines.
A website that is not search engine optimized, stands to lose more than 50% of its target audience to competing sites that rank higher in search engine results. Outsourcing SEO services ensures that experts handle your digital presence while you focus your time and efforts on other areas of the business.
Here is everything you need to know about partnering with SEO reseller companies:
Services offered by white label SEO companies
White label SEO companies consist of different departments made up of SEO experts who handle various aspects of an SEO campaign. For instance, they have copywriters for content development. These copywriters come up with search engine worthy, targeted web content that is used to deliver backlinks, heavy traffic, and search engine visibility.
Types of SEO reseller services
Before hiring an SEO reseller, it is better to first understand their area of specialization. Generally, there are two main areas resellers base their strategies.
- On-page SEO
- Off-page SEO
On-page SEO
This is a type of SEO strategy that focuses on on-page content optimization. This ensures that all web pages can attract the attention of internet users and search engines. This strategy includes the use of different SEO metrics such as keywords, Meta descriptions and tags, internal linking, and visual SEO.
Off-site SEO
Off-site SEO refers to the promotion of existing online content. It involves the use of SEO metrics like back-linking, commenting, and content sharing.
An SEO reseller can offer both on-site and off-site SEO services, or specialize in one of the two. The kind of SEO reseller you choose will depend on your SEO needs.
What to look for in an SEO reseller
- Knowledge
An SEO reseller should be armed with knowledge related to search engine optimization. This includes the ability to clearly explain what strategies they use and which one they think would work best for a client’s needs. They should also know and understand what Google and other search engines look for in websites while ranking.
- Technical abilities
A good SEO reseller should portray excellent technical skills. This means that they need to have the ability to solve all SEO related issues. An SEO reseller should be able to solve all technical hitches experienced by their clients on their website.
- Specialization
SEO resellers can either specialize in off-page SEO or on-page SEO. However, the best SEO resellers are conversant with both types of SEO. If your company already has an in-house expert specializing in one of the two SEO strategies, you can consider partnering with a reseller who specializes in the other one. This way, you will have both on-page and off-page SEO handled.
Partnering with SEO resellers is a good strategy for any online business. The host of benefits offered work to enhance the SEO of a business effortlessly. With the information given above, you will be able to filter through companies to find the best SEO reseller for your company’s needs.
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