SEO seems to be the catchphrase of 2019, with more people spending more time on the internet than ever before, finding products and services through search engines. SEO is something that entrepreneurs cannot afford to ignore, but what exactly is Search Engine Optimization and how can it help you as an entrepreneur?
What Is Search Engine Optimization?
Search engine optimization is a powerful marketing tool, it is all about how highly your site ranks in search engines. This is done through the use of keywords relating to your chosen topic or subject, and attracting inbound links to build authority and validity. You can either hire an in-house team to do this, or look for the best SEO company near you to outsource the work. SEO is all about getting traffic to your website. Below are reasons why you, as an entrepreneur can’t ignore SEO and need to apply it your website.
Few People Click Past The First Page
If you haven’t considered doing SEO on your website before, you need to consider the ramifications of not doing it. SEO will help you optimise your website for search engines, which in turn will increase traffic to your content if you have done this correctly. The reason this is important is because most people will not scroll past the first page of Google or other search engines, it is very rare that users will click onto page 2 or even 3 of search engine results. If your site isn’t ranked on the first page, you won’t get traffic.
Know Your Niche
As an entrepreneur you will already be aware of your target demographics, customers and market niches. By using keywords in your content, you stand a chance of attracting more of a customer base to your website, which has the potential to transfer into purchases of products or services.
Learn About Link Acquisition
So you’ve developed a website, you update the content regularly and look for keywords but another part of SEO is link acquisition. This should matter to you as an entrepreneur as it will add validity and authority to your website. Do you know what websites link to your site? This is worth investigation, more good links to your website will increase through traffic and will increase your ranking in search engines. However, do not attempt to beat the system and look for quick wins on this, as this will potentially damage your sites reputation.
SEO Can Be Free
What else is better than the free? SEO is something that as an entrepreneur you can afford to teach yourself with no cost attached. There are a plethora of online resources that you can utilise, from basic how to guides all the way through to infographic PDFs that will help you become your own master of SEO. It is worth noting that the rules do change regularly, so you will need to constantly update your new found expertise, but this is something that you can do in your free time, free of charge.
A Higher Search Engine Ranking Translates To Trust
If a customer is searching for something specific on the internet and your organisation is ranked top without being an advert, the chances are the customer will click through to your site. The higher your ranking, the more legitimate your product or services will appear to customers. The higher ranking is invaluable in building a relationship of trust with your consumers and this will translate into traffic and sales.
Your Business Can Be Competitive On Just SEO
As an entrepreneur or startup, you may not have access to a lot of capital or large marketing budget. SEO is the prime directive for marketing now, you don’t have to spend big money on tradition marketing campaigns. Just through optimising your content you can increase the number of customers and save yourself and your organisation money.
As an entrepreneur you cannot afford to ignore SEO, it is a tool that when used correctly will directly correlate into increased traffic and potential sales. The higher you are ranked on google, the more your customers will trust you as you will have more authority and validity. The beauty of SEO is that it can be self-taught in your own time, there is no reason to spend large amounts of money on marketing campaigns anymore. As an entrepreneur, this marketing tool should be your main focus, it can be free and it will make all the difference to your startup or business, so what are you waiting for.