Search engine optimization and social media are connected, but most people view each one as a separate entity. Social media can be integrated into a marketing plan with an SEO agency if expectations are kept in line with the facts.
Social media can be used for content promotion, but it can do so much more.
Gain Links Through Social Media
Links are the go-to SEO strategy, but a lot of people aren’t getting links from social media. A simple post may generate links, but everyone is posting content on social media. The trick is that you need to get your content in front of the right people.
If 1% of your followers have a blog, that means that you’re trying to target 1 out of 100 people for a link.
You need these links to get in front of:
- Industry leaders
One simple method is to mention these targets in your post. Influencers are monitoring posts so that they can interact with followers. If you can cite these influencers in your post or feature them in the content that you’ve linked, you’ll often gain a lot of high-quality links in the process.
Optimize Your Content Properly
Content should be optimized for sharing, but many new website owners don’t understand this. You don’t want to spam your followers, and this is what a lot of website owners do. The owners will post their content repeatedly and wonder why their social media strategy is not working.
You need to engage with your audience, but more importantly, you have to focus on what happens when a person clicks on your site.
Most people have heard about bounce rate, and this is how many people leave your site on the page that they enter. But Google knows that there’s more than just bounce rates to worry about. Time on site also matters.
If people land on your guide to widgets and spend 10 minutes on the page reading, this can be beneficial to your SEO strategy.
How does this relate to your social media strategy?
You can use analytics to see which tweets gain more traction, and if people are going to a key page on your site, you may want to tweet that page more often. Your guide to widgets will get more clicks if you tweet using an image or video with catchy titles.
Use these metrics as another way to find content that can be updated to more thorough and answer the follower’s questions.
Stop Focusing on Followers
It’s easy to get stuck on the number of followers that you have. Perhaps you want to hit the 100,000-follower mark, but will it actually do anything for you? No. Google doesn’t care about your follower count or fans.
Your time is better spent on trying to reach the right people on social media.
Outreach is intimidating, but it can get your name in front of followers. Spend your time focusing on the right content, analyzing which content is best able to generate links and shares.
You can also see who shares your content, and reach out to these people if they have blogs that can benefit your SEO in some way. Content shares can tell you if your content is impactful or not.
If you’re not using social media to be able to determine which content people like, you’re missing out on the opportunity to strengthen your content and boost your rankings.