According to a recent freelance study, freelancers in the U.S. spend more than 1 billion hours freelancing. From writing content to creating a robust marketing strategy and everything in between, freelancers provide businesses with fresh new insight.
Whether you are a solopreneur trying to earn money online or a small business owner, you need to tap into the freelance market to grow your business. Entrepreneurs and small business owners alike need to hire freelance marketers. Why? Plain and straightforward, freelance marketers bring subject matter expertise and extensive knowledge into the entire customer acquisition process. Furthermore, a freelance marketer is cheaper than hiring a full-time employee, and they provide candid advice that you can act on right away. Here are three strategic reasons why you should hire freelance marketers.
1. Subject Matter Experts
As an entrepreneur, you do not have time to master every single aspect of your business. You are supposed to be a ‘master of none.’ Your job is to manage the organization, foster a healthy culture, and inspire your employees to be the best. To do this, you need to hire freelancers who are subject matter experts. These subject matter experts will fill the gaps that are present in your organization. Whether you need a marketer or an accountant, there is a freelancer out there.
For example, a freelance marketer will help streamline your digital strategy. From scheduling social media posts to writing content, a talented freelance marketer will drive customers to your business. Above all, they will create a ‘buzz’ around your product and will build up a loyal following.
2. Scale Your Business
Like all profitable and successful businesses, you need to grow and scale your organization. This will allow you to increase your revenue, which you can then use to hire more employees (or freelancers). However, you cannot scale your business unless you have a marketing strategy that is driving consumers to your product and converting them into paying customers.
As most entrepreneurs will attest to, conversion and optimization of landing/product pages require constant experimentation. A talented freelance marketer will help you run A/B split tests and will help you understand customer feedback. This information will help you scale your business to new profitability levels that you never thought were possible.
3. Decreases Overhead Expenses
Undeniably, hiring a talented freelancer is far more budget-friendly than onboarding a full-time employee. Freelancers are ‘contractors,’ which means you do not have to pay them a salary or provide any employee benefits.
Most freelancers work hourly; however, you can also do it by the project if that aligns with your business’s needs. Hiring a freelance is a great business decision if you need them to complete one specific task.
So, if you are launching a profitable side hustle or scaling your business, you need to take advantage of the freelance marketplace. Remember, a talented freelance marketer will drive consumers to your product, will build up a fan base, and can convert them into paying customers. It is a great opportunity if you are bootstrapping your organization or low on cash, and need some help on a specific project.