There are many jobs that have been created thanks to the explosion of social media. One of the biggest jobs is social media marketing. This field is all about monetizing the different posts appearing on social platforms. Skilled social media marketers are able to drive conversation surrounding products and build up followings for companies. These professionals are the ad people of the future. Where once long sales letters dominated the market, now folks are more interested in pithy social media posts that can gain traction and go viral. There’s lots of money to be made through social media, and having these skills show up on a resume is vital for success.
In terms of what businesses are looking for out of social media marketers, it’s more than just someone that’s able to show off Facebook & Instagram keyboard shortcuts. The person who is an ideal social media marketer understands how to interact with followers, provide relevant content. Social media marketers essentially work 24/7 because there’s always something going on with the brand. Being a dedicated social media marketer means being dedicated to the customer experience and helping them get what they need out of your product.
Here are 5 skills that successful social media marketers have on their resume – and why employers like these skills.
Executing a Strategy
Great social media marketers walk into an interview with examples on their resumes of social media strategies they’ve executed along with the results. Whether the result is something like increasing followers or increased clicks from posts, these metrics need to be part of your presentation. Showing that you have a strategy, what the strategy was and how your effective implementation resulted in benefits for the company is something that gets you ahead of the pack in the interview.
Most companies interviewing social media marketers don’t quite know how to market via social media, so if you show that you have developed successful strategies and explain your strategy for building the social media platform for the company you’re interviewing with, then you’ll definitely get a leg up on the competition.
Managing Your Brand and Community
One thing that’s difficult for social media marketers to do is not reply to every single time your company is getting some grief in the mentions. The truth is a skilled social media manager replies and engaged strategically. Show your interviewer how you would do it. One of the best ways to show off this skill is explaining how you use follower counts to determine who should be responded to.
Brand management is very important to keeping your business on the right side of customers. Respond to all legit issues – especially if the person has a high follower count. Make sure you express empathy in a bad situation as well. One thing that is very effective is being light-hearted with customers. A great example of this is the Lawrence, KS police department. They have a funny twitter page but at the same time are able to get information out to folks with ease.
There are a variety of ways to do this, but again, you can impress the person interviewing you with a strong command of buzzwords like conversion percentage and click through rate. These metrics provide valuable insight to see the patterns of people who come to the site. Maybe there is something being done on social media making it more attractive to folks. Whatever the reason, if you are able to show the person you are interviewing with that your social media strategy resulted in better brand engagement, that’s how you optimize content.
Social media managers must understand how to pull quotes from articles along with getting the right keyword saturation into social media posts. This is the best way to showcase your skills at making something go viral.
The worst social media is done by brands that are just serious and staid the entire time. For some brands, this might be exactly how the brand has always done business, and they are not willing to change their paradigm. However, social media is begging for creativity. If you can be creative and that gets a company’s name out there in a way that didn’t happen before, that’s a successful post.
People respond to creativity very well. It’s always good to be doing something different. Because social media is such a free flowing place, creativity should also be balanced with pragmatism. If being provocative is what your business is all about, then your posts should have that same feel to them. Use hashtags and if there’s something popular making its rounds on the internet, then you should appropriate it. The key is making sure you don’t get corny with things like that.
Do Your Homework
The biggest reason that many social media marketers don’t succeed in the position is because they are unable/unwilling to do their homework. So, what is homework? It’s very simple, a social media marketer should be able to talk about the different publications that they are reading. This will help your interviewer know that you are serious about the job and engaging in professional development.
Being up on the digital trends also allows you to get ahead of competitors who are not doing everything they can do to prepare their social media content. Imagine being ahead of the curve. At this point, it is important to tell the person interviewing you about how you’re a voracious consumer of social media marketing trends.
When turning up for your interview for a position of Social Media Marketer, you need to have not just theoretical skills but examples of how those skills have paid off. When you are able to show a bold strategy, talk about how it was executed, and then what happened afterwards. Prospective bosses mostly don’t understand social media, that’s why it is important to you to sell them on how you can give them a positive revenue stream by embracing the technology.