Social media is a powerful way to build your brand. But it can be hard to know where to start and what you should say on each platform. This article will cover six strategies for using social media as a branding tool that every business owner should know about!
Use Social Media to Connect with Other People in your Field
Social media is a great place to connect with people who share your interests and passions. You can make connections, build relationships and even find clients for your business through social media sites. But, when it comes to networking in person, most of us are losing how exactly to do that! That’s why I recommend taking some time out each week or month to focus on building these types of connections online first rather than spending all your energy trying to network offline, hoping that they will lead somewhere later down the line.
This way, you can get comfortable talking with people about what matters most before meeting them face-to-face, which is always much easier said than done! To become more comfortable connecting online using social media platforms, try writing a few posts about industry-related topics and sharing them on your professional Facebook page. This will allow you to see what resonates with people in your field, which can help you create content later that they are sure to find valuable!
Create a LinkedIn Profile that Highlights your Skills and Experience
LinkedIn is not just for job hunters anymore. According to Social Media Today, the average user spends approximately 17 minutes per month using LinkedIn’s publishing platform. That means there is plenty of time available each week or month for business owners who want to build their brands through blogging on this site. To get started, all you have to do is make a profile associated with your brand name and start creating unique content relevant specifically to professionals in your particular industry.
Creating a profile that includes your business name, logo, and even an image related to the industry you are in will help build brand awareness on LinkedIn, which can lead people back to your website or blog! If you’re not sure what type of content makes sense for publishing on this platform, check out some posts similar to yours. Then try adding those ideas as new topics for yourself, so they become part of your regular blogging schedule. Once you get started, be sure to share these posts on other networks like Facebook and Twitter because more eyes there means more opportunities.
Offer Free Advice on Social Media
It can be hard to get in front of your target audience. But, when you’re trying to build a brand, one thing that helps is establishing yourself as an industry expert by sharing knowledge with others online. That starts on social media sites like Twitter and Facebook because both these platforms allow you to offer advice for free!
Twitter makes it easy through its tweet chat feature. It allows users from all over the world to join together virtually every Tuesday night to talk about topics relevant specifically to small business owners who want more exposure and engagement on this network. To participate, just sign up using TweetChat, type #SBMchat into any search bar during the designated hour, and start adding commentary related to most people in your field.
If you have a Facebook page for business, then another great way to get in front of people is by hosting a weekly Q&A session on this platform! You can use the free tool from Meet Edgar or any other similar application that allows you to schedule posts and track engagement. Once it’s set up, all you have to do is ask questions related to industry problems and post links back when users answer them correctly. It may sound simple, but answering these questions will help build brand awareness while also giving potential customers an idea about your knowledge level.
Share Posts about what you are doing at Work
This may seem counterintuitive, but it’s a very simple way to build brand awareness online. Sharing posts about what you are doing at work or even over the weekend lets people see another side of your personality that they might not be able to do in person. When users consistently follow these types of posts, they will become more familiar with who you are as a professional because sometimes that matters most when making connections! This is also an easy tactic for brands looking to share industry-related content, too, since followers often don’t want lengthy blog posts after long blog posts—they just want short bursts of information.
Write Blog Posts for your Online Portfolio
One of the best ways to build brand awareness is to show potential clients what you can do in content marketing. That’s why it makes sense for bloggers, social media managers, and marketers who want to get hired to write blog posts relevant specifically to target audiences they know well! This tactic will help them establish themselves as industry experts because when people make buying decisions, one thing that always happens first is research.
When a potential client searches for a topic you’re an expert on, your post can be one of the first results they see. Writing blog posts specifically targeted toward users in this audience will help build brand awareness which could lead to new business opportunities! If you want more information on writing for clients, check out our article about content marketing strategies here.
The five strategies we’ve discussed can be used to build your brand on social media. Using a company like Brandstyle Communications can help you with your brand. Whether you’re looking for a way to improve engagement, grow followers, or attract influencers, these tips are sure to provide some inspiration that will help you get started!