Have you recently started or are planning to start an enamel pin business?
Are you looking for ways to market your products on social media?
Then you’ve come to the right place. Marketing can double your business and sales if used efficiently. The enamel pin industry is an emerging market with room for growth.
But that also means that if you want to be successful, you will have to compete and carve out a niche for yourself. A good marketing strategy will help achieve that.
Read on to find out more about how different marketing techniques can help you grow.
- Learn About Search Engine Optimization (SEO)
If you want your business to be more visible on the internet, then you need to learn about search engine optimization. SEO is the means of increasing website traffic by increasing the visibility of the web page. Sounds simple right?
Many people find SEO challenging or complicated, but there is no need to be troubled. The first step to take is figuring out what your customers are looking for.
SEO is about keywords – the words people use specifically to search for something on search engines like Google. Hence, the term search engine optimization. Google bases its search results on the content of a website. The more keywords your content has, the better it will rank on a Google search.
- Social Media – The One Stop Solution for New Businesses
Always thought that social media was about socializing?
The term “social media” can be misleading because it’s so much more than just a place to make new friends. With over 3.5 billion users the world over, social media is the perfect platform to market, or even sell your products
According to a survey by Buffer, 22.6% of marketers say that marketing on social media is “very effective,” 35% say that its “somewhat effective”. That means more than 50% of marketers have derived some benefit from advertising on social media.
A lot of entrepreneurs make use of free social apps like Facebook and Instagram to market their products. As a matter of fact, the enamel pin hashtag has more than 9 million posts.
As someone promoting their personalized pins, you can’t overlook the advantages of advertising on social media.
- Try To Make Use of Video Marketing
You know the saying – a picture is worth a thousand words. Imagine how many words a good video can rake in? Producing good video content can increase traffic to your website, generate leads, and lead to increased sales.
Who’d have thought? Quite a lot of people. According to a Wyzowl survey, 83% of marketers say video gives them a good return on investment (ROI).
These numbers are only likely to increase. Remember, that your consumers lead busy lives and that you need content that maximizes impact in a minimum of time.
Also, you can use video marketing to connect emotionally with your consumers. For instance, make and share a video about how your business helps a cause by donating a certain amount of proceeds made via sales.
- Blogging It to the Top
Blogs are another great way to increase your enamel pin business’s popularity. A few years back, business owners would have to keep their personal blog separate from their business one.
That is not the case nowadays. Now you can easily combine your blogs. It will not only make your blog more interesting, but it will also make it easier for visitors to access. Blogging platforms like WordPress make the entire blogging process very simple.
Remember SEO? You customize your content to generate better traffic and increase leads. It’s a win-win situation.
- Focus on Diversity
Marketing is not just about how you can reach your potential consumers. It is also about who can be a potential customer?
You want your business to be able to reach people from all walks of life.
To achieve success, you need to focus not only on your customers but also on future customers. You should create and advertise products that all people can relate to. It means taking into account people’s nationalities, ethnicities, beliefs, etc.
Try to create ways of communicating with people in diverse groups. Super successful companies like McDonalds and Target have done this. Have a different marketing strategy for each group, such as Asian-American and African American, etc.
Understand that representation will always lead to benefits in the long run.
- Influence the Influencers
We’ve all heard of influencers and how could we not, they are very visible on the internet, on all social media platforms.
That is exactly why working with influencers can help increase your visibility too. You can team up with an influencer to create engaging content, and the influencer can speak with their followers to endorse your brand.
There are two types of influencer marketing you should know about. One type is earned influencer marketing. This approach is more organic when compared to paid influencer marketing.
With earned influencer marketing, the influencer tries out your product and then reviews them on social media. Influencer marketing is a viable type of advertising because influencers usually have a very faithful fan following.
Summing It All Up
To reiterate, enamel pins are gaining popularity steadily, and the market for them seems to be growing monthly.
If you are planning on starting your own enamel pin business, then now is a good time to do it. It doesn’t matter how long you’ve been in business for; it is never too late to start an energetic marketing campaign to drive your business forward.
Try and implement at least one of the tips highlighted above to jumpstart your business’s popularity on various media platforms and search engines. If you want to reap the benefits of digital advertising, remember that consistency is the key.
Also, aim to give your consumers a better shopping experience by improving your web page’s interface. Improve your blog and website to make it more user-friendly.
Also, do not hesitate to comment if you have a query or enjoyed reading this article.