Social media can be a lot of fun. You get to share what’s important to you and interact with people from all walks of life. However, if you have a business of any kind, it’s probably fair to say you’re also hoping to make some sales from your efforts.
Instagram has become one of the most popular social media platforms around, boasting around one billion users each month. With so many people actively using Instagram, it makes sense to focus much of your online marketing efforts there.
While you can buy Instagram followers today with the help of automation services, the boost you get won’t sustain you for the long haul without some strategy behind it. To gain leads and conversions, try these nine proven ways to turn Instagram followers into customers.
1. Plan Your Content
Posting engaging, authentic content on a regular basis is essential to building a following that’s invested enough in your business to take action. That means you should strive to post on a consistent schedule, preferably at least once a day.
Planning ahead with an editorial calendar is your best bet because you know you’ll always have something ready to go that is timely and relevant to your brand.
2. Monitor Your Insights
Paying attention to your analytics are extremely important when it comes to social media success. You can learn a lot from the patterns you find within this data. That’s why Instagram calls their analytics tool Insights.
It’s here you can monitor demographics such as which posts receive the most engagement and whether your target demographic is interacting with your content. Use the information gleaned here to guide your future strategy and make adjustments as needed.
3. Know Your Audience
According to ViralRace, creating posts that resonate with followers requires you to know your audience and to have a clear picture of your ideal target demographic. When you know who you’re aiming at, you can deliver content that is meaningful and that compels your followers to follow through with action.
That action might just be signing up for your newsletter, but it’s a start. Undergo market research that tells you what your users’ needs are so that you can work to best meet them.
4. Provide Value
Your Instagram posts have to demonstrate the ways in which you can help your consumers. It’s imperative that you keep in mind your primary motive should always be to offer value.
That means the content you create must be beneficial to your audience. It’s not about what you like best or what appeals to you on an artistic or creative level.
Get in the minds of your customers to provide them with an experience or product that relieves their pain or solves their problem, as identified from your market research.
5. Build Relationships
Another key factor that too many companies miss when it comes to social media is that engagement is a two-way street. You want follows, likes, comments and sales. But what are you offering?
Your content alone isn’t enough. People want to interact with you. They expect you to talk to them and to answer their questions. Get social and work to build trust. These efforts are the things that drive sales conversations.
6. Show Your Personality
Authenticity is crucial when it comes to building those relationships and gaining trust. Be real with your followers when presenting your company, product or service. Show them examples of when things don’t work out once in awhile. Inject some humor into your content.
Give them a behind-the-scenes look at the people behind your brand. People get tired of seeing overly staged photos again and again.
7. Share Your Expertise
Another way to gain trust of your audience and make your brand more appealing is to demonstrate knowledge within your industry and related areas. Share information and education regarding your field. Find ways to make it interesting and relatable to your audience.
Invite them to ask questions. Work hard to present yourself as an industry leader to gain an edge on the competition and boost your sales potential.
8. Don’t Be Afraid to Make Waves
Some of the best brands know that not everyone will love them. Your true fans are the ones who relate to your mission. Those are the people you want to impress.
Speak your truth and flaunt your assets. Some controversy is to be expected. In fact, you should welcome it. As long as you stand behind your products and your beliefs, you’ll find the tribe who will love what you have to offer.
9. Pay Attention to the Competition
While you definitely want to be authentic to your brand’s standards and not worry about pleasing everyone, it is still important to keep an eye on the competition. There are lots of reasons for this. You could actually develop beneficial relationships with them and learn from each other.
Following their content lets you keep up with what’s going on in your niche. It can also provide great networking opportunities. In addition, you may be able to turn some of their followers into followers of your own. Finally, by seeing what they have to offer, you can find ways to improve upon their product in ways that meet the needs of your consumers. You can learn a lot by paying attention to the other guy.
Keep these tips in mind when creating your Instagram marketing plan. It won’t be long before you’re turning followers into loyal customers.