Do you know that 80% of users follow at least one business on Instagram? Or, 60% of users discover products on Instagram? There is more to it, 75% of the users take action after looking at a brand’s post.
But the sad reality is, even though brands are aware of the imminent power of social media, only 59% acknowledge it and actively use it for their business growth.
Startups are the future of our economy. All of them kick-start with a never-heard-before idea. However, inadequate marketing and a lack of funds often lead to their failure. Social media proves to be an excellent rescue for both the limitations mentioned above. How? Read further.
1. Keeps you up-to-date with the latest industry trends
In today’s era of digitization, with more than 2.71 billion smartphone users, people are at least present on one of the social media platforms. Here, people not only interact with their friends, but celebrities, and brands as well. Various tools available online can help you identify your audience’s demand, inquiry, needs, and preferences. This process is widely known as social listening.
The analysis from this helps you form your strategies, the foundation of your new products and so on. With social listening, you can even listen to real-time conversations of people with other brands and your competitors. This is how it helps you keep a tap on the industry gossip and keeps you in tandem with the latest trends. Utilize this information with the help of a professional SEO company and create new opportunities for your brand to be visible online.
2. Keeps you ahead of your competitors
You always want to know what your competitors are doing, and with social media, in play all the information is right in front of your eyes. Social media not only helps you keep a close watch on your competition, but also discovers opportunities and loopholes that your rivals couldn’t satisfy. Utilize these occasions to create unique content. Carve new approaches to drive audience to your page and stand strong amidst the crowd of competitors
3. Helps you keep your customers happy
Isn’t this the goal? Gone are the days of lengthy emails, uncomfortable phone calls, or face-to-face meetings. Earlier there were only a few ways to reach out to customers. But with the emergence of social media, brands interact with a considerably large number of audiences all at once. Statistically, 45% of the market reaches to brands using their social media handles. This is not only direct and time-saving effort, but also an easier channel to solve all your customer’s queries. This helps you communicate with your viewers, ask your audience for feedback, complaints, remarks and develop a connection on a human level.
4. Avails you the benefits of user-generated content
The importance of authenticity in the world of social media is invincible. Infact, according to Stackla around 90% of consumers say it is the most important deciding factor. Social media is a miner of user-generated content. People rely on reviews and feedbacks before their final purchase.
So, if you are satisfying your audience with excellent customer service, they will vouch for you. You can employ these positive responses in various strategies – for instance, display them on your website, organize contests to drive more feedback, and embrace more strategic ways that encourage user-generated content.
5. Helps you stand out amidst the crowd
Heard about the idiom, ‘The first impression is the last impression?’ Nowadays, your social media handle is your first impression for the audience. People always prefer to do research before they buy a product. And the research generally begins with your social media presence. It can be your Instagram account or your Facebook profile, but if customers are looking out for you, don’t leave any stone unturned to impress them. Not only the consumers but people who want to associate with your brands, like the job-seekers, fresh talent and even your competitors look out for you on social media. They check your Instagram stories, Facebook posts and Tweets to make a perception around your brand. So make sure you deliver value to them through engaging social media posts and stories.
6. Pushes you up on the ladder of search engine
When the daily searches of Google account to 3.5 billion, which is almost 1.2 trillion searches every year, it is natural that the preeminence of the search engine is at its peak. We all spend a lot of resources on keywords, and other things to boost up our SEO, but often neglect social media efforts. Your social media presence and your website go hand in hand. So, if you have a strong social media presence, with concise CTAs, you will naturally observe more traffic driven to your website. There are various techniques on social media that help you rank better on the search engines. You can boost your social engagement with regular scheduling and eventually help your website rank higher.
Social media is an extremely cost-effective approach, and a highly efficient approach to reach out to the masses. Now as an organization when you have just begun, what else do you need?