How amazing would it be if we spent less hours behind the desk and still make profit out of our businesses? It is possible and all you have to do is advertise your products. Social media will increase your business recognition, traffic and sales with little or no cost. Social network is now the backbone of every marketing personnel. According to William Flores of waterguides.org, making additional money from freelancing is a lot easier than it seems.
If you want to grow the market that is open to you when you are doing freelance business, make sure that you expand into social media. About 90% of marketers claim that social media greatly increased their company’s exposure. Social media is the key element to success. However many marketers are uncertain of which tactics to use. To clear the confusion here are well-explained advantages of using social media.
- Brand Development
More customers implies more profit. Consumer’s rate of purchasing goods is based on what they see or hear. Therefore, a wider range of awareness prompts increased purchase. Social media is greatly used all over the world. Using it to advertise your product ensures that your brand gets recognition worldwide. All you have to do is create a social media profile for your business, get people to like and share the page. Each shared link may lead to a purchase.
- Higher Conversation Rate
Increased visibility increases your opportunity rate for conversations. Every video, image, blog, or comment might lead viewers to your company’s website and increase traffic. Social media may connect you to potential investors who will help you boost your business. Hence leading to business expansion. The people you might meet are near limitless.
- Thought Leader
Posting well-written content on social media will make you seem an expert and a leader in your field. Establishing yourself as an expert, you must utilize your social platform. By being an effective communicator to your clients, you improve their personal view of you. This kind of content is what makes people trust and come to you when they need answers. The best way to make sure this conversation is set in motion is to produce thought provoking content.
- Market insight.
Market insight, a very important benefit of social media. The only way for you to know the thoughts and needs of your customers is by talking to them directly. You can monitor their activities from the comfort of your office or home on your profile. In this platform, you can view their opinions and interest, which you did not know about hence serving as a research tool. Social media also gives you the ability to group the products differently. By doing so you can view the brand, that acquires the most sales. This a very good insight as you get to learn your customer’s preferences.
- Low Cost
Social media marketing is the cheapest advertising strategy. Creating a normal profile is free. The commercial accounts pay a low fee. Being cost effective is important, as you are able to save money on advertising. When thinking about paying for the social account, you should start small to get a general view of what to expect. You can progress gradually when the profit margin is visible.
- Increased Customer’s Satisfaction
Creating a voice for your company on social media platforms is important in humanizing your company. Customers like it when they receive personalized response rather than the generalized one. Acknowledging every comment shows that you are keen on your visitors needs and aim to provide the best. A brand that recognizes the customers satisfaction that composes messages be it a complaint is highly remarkable.
- Improved Research
Search engine optimization is an important aspect for attaining a higher ranking and obtaining traffic to your website. Fifty eight percent, of the marketers who have used social media for a year or more have improved their search ranking. Everyone uses Google to find information. Most of them do not go past the first page because it always has the answer. By having your website be the top ranking makes it easier for customers to access and familiarize themselves with your product. When you begin to post quality content, followers will start to like and share your content.
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