Dear corporate executive,

You’re skeptical about social media marketing and social technologies. I get that. You’re also focused on the bottom line and keep asking the question, “What’s our ROI?” And I understand why.

But doing so is like waking up every morning, rolling over to look at your wife (or husband) and saying, “What? You haven’t produced a child yet? We’re going to have to re-think this.”

There’s more to marriage than children. There’s more to business than quarterly revenue.

Food for thought.

SME Paid Under

By Jason Falls

Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.

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