ROI of Social Media

Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it in the short term.

Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how they can become enlightened on the value of the medium.

There's more to social media than revenue. There's better questions to ask than ROI as well.

Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate with web development firm Aeturnus. Corporations today have only been too eager to jump on-board the social media bandwagon. This...read more

Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic of the social media world over the past year: The ROI of Social Media Marketing. The piece, primarily authored by...read more

If you subscribe to the notion that social media is a discipline that is most appropriately aligned with public relations, customer service, customer relationship management and similar business channels, you probably have a hard time...read more