Has Social Data Finally Escaped the Lab?
To evolve into social business, decision makers will need to trust and act on social data, and social data will…
ROI of Social Media
Kat French Don’t Let ROI Get In Your Way
Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it…
Ilana Rabinowitz
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Social Media Measurement
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Understanding the ROI of Social Media
Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how…
Jason Falls Dear Executive …
There's more to social media than revenue. There's better questions to ask than ROI as well.
PAVE-ing A Way For Refined Social Media Measurement
Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate...
Forrester Report Offers Analyst Look at Social Media ROI
Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic...
Using Search To Prove Social Media’s Value
If you subscribe to the notion that social media is a discipline that is most...
What Social Media Can Do For Your Business
There are still a number of business people, executives, owners and more, that have doubts...
Social Media ROI? Traditional Is Still More Accepted.
The return on investment for social media marketing is not an easy thing to determine....
Spiral16 Adds Unique Layers To Social Media Monitoring
Social media monitoring keeps getting more and more interesting. Not only are the existing players...
VoxTrot Sheds Different Light On Social Media Monitoring
I caught up with my Twitter buddy Mike Troiano at the Inbound Marketing Summit in...