Along with email marketing, SEO, content marketing, and PPC, social media is on the top five marketing channels when it comes to generating solid ROI. Having a social media presence, enough followers, and growing the brand is a start point. However, pumping up sales requires a more strategic approach.
1. Location, location, location
Just like a grocery store might not sell a single apple if it is located in the middle of the Grand Canyon, each brand needs to target and work on the right social media when it comes to demographics.
An excellent tool to make sure which is the right social media for a product or service is Keyhole. Either for an owned company or competitors, Keyhole provides hashtag analytics, which is very useful when identifying where a specific target audience is most active.
2. Follow the Leader
When it comes to social media, Influencers are on the lead. Using social media influencers has been reported to drive sales up to 600% in some cases.
The most usual way to use this tool is by having the influencer affiliate your product or service along with exciting content. Yet, one of the most effective ways to promote through social media influencers is using exclusive discount codes.
Platforms like Grin offer a variety of influencers for different products.
3. User Content
A smart way to market products on social media using real people is turning brand users into advocates. Re-posting their pictures and reviews is a way of showing transparency to potential customers and build on customer fidelity.
Before buying an item online, people tend to look at customer reviews. Finding relatable people that share good experiences will make them more comfortable to buy for the first time.
Connecting to customers on social media is also about letting them experience the brand before purchase. Generating exciting content that shows how-to-use a product or its benefits, for instance, is a big eye-catcher that immediately pumps up sales.
The make-up industry understands this very well, as you can find infinite types of tutorials on different ways to prep, use eye shadows, or choose the right base for each skin color.
Succeeding on all of the above won’t guarantee an increase in sales if the product doesn’t get to the customer in proper condition and due time.
Companies like DeliveryMark.com help couriers and other small businesses to make it happen. An affordable service, at only $7/mo/driver, with a user-friendly app and website, this company is a reliable partner for professional delivery services. From tracking via GPS to proof-of-delivery (POD) documents, DeliveryMark has a range of services that will help even start-ups to reach customers in time.
When it comes to social media marketing, the above tips are a sure source to pump up sales.
It takes some time to find the right place for a specific audience and generate adequate content to engage them.
However, when all is said and done, the sales growth will speak for itself.