With the holiday season starting, potential customers are beginning to plan their holiday shopping. As a business owner, you need to take advantage of the holiday shopping season. But how? There are plenty of trends for e-commerce businesses to follow to boost sales and end the year strong. In this article, we’re going to share some holiday marketing tips to increase your revenue during the busiest time of the year.
Here are four holiday marketing campaign ideas from business owners in the e-commerce space to help make this year a huge success.
Top Holiday Marketing Trends for E-Commerce Businesses
The holidays are people’s excuse to splurge on gifts for their loved ones and sometimes even themselves. Your business can be strategic as an online retailer this season to get the most sales possible before the new year comes.
1. Run Limited-Time Holiday Promotions
A representative from Zoe Print says, “Create a sense of urgency for potential customers by running limited-time sales during the holiday season.” Limiting a sale to a short period like 48 or 72 hours can have an effect on a user’s motivation to purchase something before time runs out. Don’t just run one promotion, but rather several flash sales throughout the months of November and December on popular products for short periods. Make sure to promote the upcoming sales beforehand to build anticipation and excitement around your products.
2. Utilize Email Campaigns
The Lash Professional recommends focusing marketing efforts on email campaigns promoting any holiday sales your business is running. The company’s target audience is primarily lash artists who apply eyelash extensions for clients. During the time leading up to Christmas and New Year’s Eve, many people are looking to get their lashes done for holiday parties. This means that lash techs are looking for sales on lash products to use on clients. Email campaigns are an effective means to boost e-commerce sales, especially during the holidays.
3. Start Black Friday Sales Early
In recent years, many online retailers have started running Black Friday sales even before Thanksgiving to encourage customers to buy their discounted products. SaharaCase, an online tech accessory store recommends starting your Black Friday holiday deals on the Monday before Thanksgiving. This gives people time to browse your product offerings and find exactly what they are looking for without feeling rushed and overwhelmed. The extra time given can translate to more online sales for your business.
4. Run Google Ads
“If you don’t frequently run Google Ads, you should during the holidays,” says a representative from Boutique Film Lab. Running paid ads can bring in a lot of traffic especially during the holidays since shopping is mostly done online these days. Create attractive ads that are eye-catching to get users to click through to your site. Holiday shoppers are looking for good deals, so advertise any major sale you’re running to target relevant users on Google. The holidays are the busiest time of the year for shopping and e-commerce transactions make up a majority of sales.
Don’t let your promotional efforts go to waste this year. Use these holiday marketing tips to make the most of the busy holiday shopping season. We hope your sales go through the roof this year with a successful holiday marketing campaign.
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