Facebook is home to 2.32 billion monthly active users, and as a business, this means there are more than enough people to reach on Facebook alone. While every social media platform has its own perks, Facebook’s immense monthly user count often makes it the first social media site that business owners want to promote on.
But there is more to Facebook than just buying ads.
When businesses grow their page’s following, it can act as a lead generation page that allows you to continually promote to the people that like your page. The issue is getting those initial likes, but there are ways to stand out from the over 60 million active business pages on Facebook.
1. Start with a Strategy and a Little Help
There are two things that you need to start with to find success on Facebook. The first is starting with some type of a strategy. Your strategy will consist of:
- Defining your target audience so that you can engage your audience properly. This means creating personas for your business, and also knowing who it is you’re trying to reach.
- Research your competition, paying attention to the techniques and tactics that they use successfully.
- Set your goals so that you have something to strive for when marketing. This may mean gaining one new customer from your page a week, or your goal may be to attract 100 new likes this month.
Goals help keep marketers on track. The second thing you’ll need is a little help. A lot of companies are buying Facebook fan page likes from Famoid and similar sites just to get their numbers up.
People are less-likely to like a page that has only one or two likes. When a page already has 100 – 500 likes, people will like it because others have liked the page and hopefully found value in the content that is posted.
2. Set Your Page Up Properly
Some pages catch the attention of visitors and others don’t. You need to start with a great page if you want to get more likes. A few of the tips that work best for creating a good page include:
- Filling out the about section entirely, adding every last bit of information that you can
- Choosing a good cover and profile photo
Another neat trick is to pin one of your best-performing posts. The goal is to build value with your viewers as quickly as you can, and pinning a post that performed well will definitely do the trick.
3. Cross-Promote on Other Social Media Channels
You should be cross-promoting your content on other channels, and this will help you build your following faster. This means promoting the content that you post on Facebook on:
Let’s say that you’re going to be going Live on Facebook, let everyone in your network know. When you start cross-promoting your content, you’ll be able to build a following faster and gain likes faster, too.
But this is all just the start of your Facebook marketing campaign. You also need to create great content, and this means posts that have been refined to your audience. Over time, you need to look through all of your posts, find out what works and what doesn’t, and start really seeing how your audience is responding.