How Much Microblogging Is Too Much? - Social Media Explorer
How Much Microblogging Is Too Much?
How Much Microblogging Is Too Much?

My periodic Utterz on the way to work produced a question on Tuesday that I thought would make for good discussion here. I recorded my thoughts and the question in a Seesmic post Tuesday evening.

If you don’t have time to watch the video, I am essentially wondering how much microblogging is too much for you. Do you use Twitter? Do you use Jaiku? How about Utterz? Seesmic is a video version of microblogging. Are you there?

In addition to the Facebooks and MySpaces of the world, social media users are inundated with options for their time. People love to sign up for the latest thing, but who has enough hours in a day to keep up with more than two? Three? More?

It’s my job to play with social media tools, to understand them and the communities around them, so I have to juggle a lot of community commitments. But what about you? Where do you spend your time? How many communities are you a part of? How do you manage that time and how much more can you handle without dropping the ball elsewhere?

Please discuss in the comments. And everyone leave your profile links on Twitter, Jaiku, Utterz, Seesmic and others. I’d love to introduce members of my circles in one tool to members on another and vice-versa.

You can find me on Twitter, Utterz and Seesmic, among others.

[tags]microblogging, Twitter, Utterz, Seesmic, Jaiku, time management, community, community management[/tags]

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
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  • Jason,
    You’re suffering from Socialnetworkitis!
    Nice Seesmic video….cheers,

  • …how each allows me to format and bring out thoughts and ideas differently. No two soc medial platforms are exactly alike in terms of tools…

    Todd Jordan makes an excellent note here. What I do on Seesmic is far different than what I do on Utterz video. Each social media application has its particular uniqueness (with noted exceptions of some blatant copy cats) so they become another tool in your tool box. While a flat head screw driver may work on a Phillips head screw (the plus one), it is not the best tool for the job. I have not devoted much time to Facebook and LinkedIn but recognize that these are both important tools for me professionally so I check in on them occasion and have a “round tuit” set aside for working with them to better represent me.Maybe we should belong to every social application that comes out and change the question to “how frequently do you check your social media sites?” and “how frequently do you update your social media sites?” I would have to answer that one with Twitter (all the time), Utterz (most day), Seesmic (every day or two), all the rest (once in a blue moon or when they send me an email).

  • Ike

    Some people want a single platform. Some want several. The right tool for the right job.

    If you think a blog is the only thing you need, then good luck cutting your steak with a spork.

  • Thanks for stopping by Todd. I agree the variety offers different environs and each community is different. I kind of agree that 2-3 is about all a normal person should commit themselves to. I just wish I could afford to be normal. Thanks again for coming by.

  • I think how much is too much might be an imprecise question. Being more specificly is it brand dilution to have yourself spread so thin. Personally I find it difficult enough to keep up with for the few I’ve taken part in strongly. Two or three I think it good for just about anyone.

    HOwever, I don’t make my living online just yet. Though perhaps one day not far off that could be the case. If so, maybe I’ll discover that more is better, or at least more than two or three is better.

    The neat thing is how each allows me to format and bring out thoughts and ideas differently. No two soc medial platforms are exactly alike in terms of tools, and each has different strenghts as well.

    Good post.

  • Doug, Kevin and Michelle — Thanks for chiming in. Doug I feel you on the “you don’t blog anymore” comment. It’s easy to get lost in the minutia and lose sight of your priorities.

  • It took me a while to warm up to Twitter but once I did it became an integral part of my social media experience. I have never warmed up to MySpace or FaceBook, I use them both purely for business purposes, not because I just want to.

    I try just about every new thing that comes our but very few or them stick for me and even if they do stick for me at least a few of my online community of friends have to be into them as well. For example, Pownce is a cool concept but not of my friends really got into it so I don’t spend any time with it.

    So in terms of Microblogging Twitter is really the only thing that’s a part of my daily life, though I consider really active groups on Flickr to be a kind of Microblogging as well.

  • I should start by saying that I didn’t like microblogging in the beginning. For instance, when Twitter hit the scene, I immediately signed up but didn’t get it. I could not conceive why I would want to give a 3rd party complete control over my content when I could just as easily send a short post from my phone to I was missing the social aspect concept. My blog would have a handful of readers and fewer commenters but Twitter connected me to the shakers and movers in my industry, to presidential candidates, the editor of my local paper, and thousands of people I otherwise would have never come into contact.

    The line in the sand for me was when my wife commented, “you don’t blog anymore.” Microblogging services of Twitter, Utterz, and Seesmic completely changed my style of publication on Reality Me. My post frequency went down. The number of short posts (microblogging on the blog itself) lessened. My blogging fire seemed diminished simply because I was spreading myself thin.

    Now I think that I have a better balance. Instead of looking at the services as competing for my time, I have learned how to integrate them to compliment one another.

    There are so many of these tools that I have created a page on Reality Me specifically to list the services I use (it is horribly out of date).


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