Social media has become an important marketing tool. Social media is no longer about presence. Besides riding on its viral nature to improve their reach, businesses are now using social media in their endeavor to boost interaction and engagement with their consumers.
Managing a company’s social media strategy requires effort and time. In fact, depending on the social media following, it can be a full-time job. It’s no wonder why more and more companies are hiring social media strategists to manage their profiles.
If you want to become one yourself, here are some tips to help you use its dominance over the world to make money and fame out of it.
1. Be passionate about the job.
To succeed as a social media strategist, you need to be passionate about the task. You also need to be able to enjoy new goals and challenges set for you each day. Without being enthusiastic about your role, you’ll ultimately find switching back and forth between different duties and tasks daunting and challenging.
As such, if you feel you thrive under pressure and are looking for a fresh and dynamic career opportunity, then a social media strategist’s job is certainly worth considering. However, if you want a quiet and peaceful 9-5 workplace with no stress, then going this way is definitely not for you.
2. Be analytical and metrics-driven.
Besides having the passion for the job, you also need to possess strong analytical skills. You need to know how to analyze the successfulness of your efforts by using different tools.
As a social media strategist, you need to go beyond just tracking the engagement and interaction on the pages you manage. You also need to learn how to use advanced tools to monitor what the internet is telling about your clients.
Being meticulous, methodological and level-headed is key to succeeding at this job.
3. Know how to craft winning content.
Content is king! You’ve probably heard that one before. As a social media strategist, managing content will also be a daily task for you. You will be involved in how content is created and implemented.
Even when you won’t have to write parts of the content yourself, you’ll need to conceptualize, arrange and explain how to go about it. And of course, it’ll be your job to go through the content and edit and post it on the company’s profile. The key to boosting engagement and interaction for your company’s social media profiles is by providing relevant, interesting and innovative content.
4. Possess great communication skills.
Your work as a social media strategist will also entail interacting with a lot of people besides your audience. On one hand, you have your clients and management for whom you need to come up with detailed marketing plans. On the other hand, you need to keep in touch with your social media team to ensure everything is organized properly.
Additionally, you may also need to do some outreach. If you lack good communication skills, landing the right ones to work with your brand without forking out a fortune can be tricky.
5. Understand a thing or two about SEO.
While SEO and SMM are usually considered separate departments within organizations, the two often work hand-in-hand with each other. According to Hootsuite, in fact, SEO has a great impact on a social media strategy.
As a social media strategist, understanding the basics of SEO can help you optimize your content on social networks, attracting a larger audience.
6. Keep up with trending content.
As a social media strategist, you also need to stay up-to-date on three important things. One, the ever-dynamic world of social and digital media. Two, the new measurement tools others are using. And three, what your competitors are doing. To keep up with trending content, you’ll need to use a suite of tools like Buzzsumo, Feedly, and Google Alerts. Using tools like these can help you craft great social content to build an engaged audience.