All businesses need to establish a strong presence on social media, especially corporate brands. Seventy-eight percent of consumers admit that social media posts influence their buying decision.
Social media is a great channel to build relationships with potential and existing customers. Since social media represents a massive opportunity for your corporate brand, it is vital to enhance your visibility and reputation on these platforms. Unfortunately, many corporate brands are challenged to infiltrate the social media landscape. Thankfully, it’s not that hard! In this article, we will share some tricks to dominate social media.
Study Visual Branding
Every post on social media is a form of advertisement, and no visually unappealing ad will work effectively. Visual branding is critical; if your social media accounts are not visually consistent, they will potentially deter customers.
Make sure that your branding on social media is visually cohesive across all platforms for desktop and mobile. It is essential to stick to a color palette and design; this will help users recognize your company.
Encourage Customers to Generate Content
Many popular brands understand the power of their users to make fantastic content. For example, GoPro asks users to submit videos and photos that were taken using their products. This type of material shifts the experience of the brand by making it more personal.
If you’re confused about where to begin finding user-generated content, you can make a campaign which includes reposting photos and reviews. Make sure to incentivize your audience to submit content!
Know Your Audience
There is no better way to understand and get to know your audience than joining them on social media. Try to find out which topics your customers are discussing.
Additionally, try to identify which topics they care about. To do this, show content that gives your users an idea of your company values. For example, if your company is committed to environmental protection, post it online! This way, you can gather a community of loyal supporters who share the same values as your company.
Furthermore, try to find out which social media platforms your audience prefers. With hundreds of apps on the market today, it can be quite tempting to try them all. However, some platforms might not be the perfect fit for your company; seek out those that align with the goals of your brand.
These days, connecting your brand with influencers is one of the best ways to get the attention of customers. Influencers are social media celebrities who have millions of followers. Tapping these influencers will allow you to achieve your goal faster and also dramatically increase your social media presence.
Make sure to choose established people that have already built a name for themselves. These influencers have already gained the trust of their followers; leverage this goodwill for your company’s benefit.
Improve Services through Social Media
Even the biggest brands in the world have room for improvement. Active corporate brands understand the need for reviews and customer satisfaction. Social media is one of the best ways to harness meaningful information and feedback from customers. It is also helpful to join discussions online.
Make sure you respond to criticism, and not just positive feedback. By replying instantly on social media, you can make your brand stand out from its competitors. Also, try to include your company’s customer support in your bio so people will know who to contact if they need help.
Find Your Voice
Regardless of the kind of business you manage, it is essential to use a consistent voice on social media and reinforce it throughout your posts. Does your company want to appear serious, humorous, or highly intellectual? What works best with your customers? The options are endless!
“No matter how excellent your content is, your branding on social will not be successful if you only post once a week,” warns expert strategist Neal Kwatra. “Social media is becoming more saturated every day.” Considering this, you have to keep updating your account, or your customers will quickly forget you.
People on social media have a very short attention span, so your scheduling strategy is vital. It might take a few tries to determine what works best for your company. The key is to be patient until you’ve identified the best posting schedule for you.
Engagement Is Key
Posting on your social media platforms and failing to engage with your customers is basically like talking to yourself. Interacting with your followers can help you build brand awareness. Engaging with your audience does not have to take a lot of time. Try merely replying to some tweets and commenting on Instagram and Facebook replies.
Do not worry that replying from a corporate business account will be detrimental to your image. Many big companies have become viral because they’ve responded to comments and posts on social media.
Establishing Your Social Media Presence
Corporate brands should become social media marketers. Although it’s quite easy to focus on content and reach, you should first determine how you can use social media platforms to connect with people. Don’t be afraid to try out new strategies to get the results you want.
About Neal Kwatra
In his first year running Metropolitan Public Strategies (MPS), Neal Kwatra made history—leading Ken Thompson to victory. Mr. Kwatra founded MPS in 2013 and has since been at the forefront of some of the most fiercely contested political and advocacy campaigns in New York and across the nation. Neal Kwatra has fought to uphold his ideals with great tenacity and continues to expand the reach of MPS into the strategic management of nationally recognized grassroots and issue advocacy campaigns.