Whether your home improvement company focuses on custom window installations or kitchen remodels, you should leverage social media to obtain more clients. Why? Almost 80% of Americans have one social media account or more. As a result, your potential customers use social media, and so should you.
The good news is that, with a bit of research and effort, you can develop your company’s social media presence quickly and start engaging with your audience.
How? Let’s take a look.
Start With Only 1 Or 2 Social Media Platforms
The first step is to register your company’s name on the big social media channels, including Facebook, YouTube, Instagram, Pinterest, and Twitter.
But you shouldn’t worry about running all of those channels when you first start. It’s easy to try to do too much too fast. There are so many social medial platforms you can choose from. While you can build your presence on many social media channels over time, it’s often best to choose one or two to start with.
Many experts say that you should start with Facebook because more than half the planet is on there. Also, research shows that almost 70% of users on Facebook like or follow one company brand or more.
Pinterest is an excellent choice for a home improvement company because it’s so visually focused. You can post stunning before and after photos of the windows you install and show customers how much better their home will look with your custom windows, not to mention the energy savings.
Once you have two social media channels up and running and generating feedback for your company, you can expand to the other social media platforms.
Write Your Posts Strategically
You might think social media is entirely random, but there is a science to using it effectively to grow your company.
When you post your content on your social media outlets, you should focus on content that increases awareness of your brand, provides your customers with value, and gives them a call to action.
Create A Content Calendar
It’s easy for a business owner to get slammed by social media because they need to develop a lot of content and don’t know what to do. But if you create a monthly content calendar, you’ll have everything laid out in advance, and you won’t be pounding your head in frustration to think of a catchy Facebook post at the last moment.
Here are some excellent evergreen social media ideas for home improvement and services companies:
- Talk about industry news that clients and prospects care about, such as new tax breaks for installing energy-efficient windows.
- Take pictures of your window installers in clients’ homes and describe the care with which they install your products.
- Provide home improvement tips, even if they are not all about windows.
- Share five-star reviews from customers and thank them.
Social Media Boosts Your Google Ranking
Once you have established your social media presence and provide daily updates about your projects, you’ll notice that it will boost your search engine ranking. Why?
Your site’s domain authority goes up when you have more social media shares, which will slowly increase the rank of your key web pages.
But that’s not all. Many people will check out your social media channels before going to your site to understand what your products and services are all about.
As more people go to your social media platforms, it will bump up your page ranking on social media, and this also nudges your search engine rank higher.
So, marketing on social media doesn’t just engage with customers and prospects – it boosts your visibility in the search engines!
Getting started on social media for company marketing can be intimidating at first, but you will have everything running smoothly in no time with planning and a content calendar.