Jessica Micmohen

For years, mobile-friendly websites have been accommodating the growing trend of surfing the net on mobile devices. When a website is difficult to use, mobile users have no choice but to bounce. Poor mobile UXUI...read more

Content marketers tend to build their strategies around “evergreen” content; as the name suggests, this type of content is relevant indefinitely, year-round, without being tied to news, events, or seasons. This content is frequently viewed...read more

Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing and advertising. One...read more

Standard advice tells you if you want to get better at something, you have to practice it, as often as possible. And for the most part, this advice holds true whether you’re trying to become...read more

Reaching an audience and convincing them to buy your product, use your services, or follow your brand involves a multitude of strategies. Search engine optimization (SEO), landing pages, calls to action, lead magnets, and pay-per-click...read more

Social media is an integral part of our everyday lives, and when something major happens – good or bad – our first impulse is typically to post about it. Unfortunately, if you’re posting about a...read more