Jessica Micmohen

Content marketing is a crucial aspect of your overall marketing strategy, but cranking out too much generic content clogs the search engines with content nobody wants to read. In the SEO world, publishing large quantities...read more

For luxury brands, social media is often misused and misunderstood. Most of the strategies that you’ll find digital marketing experts discuss are designed for smaller physical products brands with lower price points and more diverse...read more

Most marketing agencies attempt to do everything in-house, relying on full-time and part-time employees to handle everything from client acquisition and management to ground-level execution of tasks. This is advantageous in some ways, because it...read more

YouTube content has become the backbone of countless brands who want to reach potential customers. Just like how you’d want your SEO efforts to result in first-page rankings, you’d also want to show up in...read more

Instagram is the new blogging platform, but instead of creating long-form blog posts with images to capture attention, you’ll focus on micro-blogging and images. You can make a killer brand on Instagram too if you...read more

There’s a misconception floating around that you should share as much content as possible on social media. However, the reality of the situation is that not all content is well optimized for social media platforms....read more