Jessica Micmohen

Marketing tools are now available to everyone, regardless of experience level. You don’t need to be an industry insider or have deep pockets to gain access to powerful applications. Some of the less expensive applications...read more

One of the greatest advantages of social media marketing is being able to broadcast to an enormous audience. Facebook alone has on the order of 2.2 billion monthly active users, and there’s practically no ceiling...read more

Advice for building and marketing your blog can be found all over the internet. Most of this advice consists of tips for applying basic marketing principles in an online format. For example, strong lead generation...read more

As rapidly as the social media space is evolving, there’s always a high demand for companies that can help other businesses navigate these murky waters. If you’re interested in creating your own digital marketing venture,...read more

When someone else is the target of a data breach, you might think you couldn’t possibly be held responsible. That holds true in some cases, but when you’re working in a digital world where outsourcing...read more

Digital marketing is one aspect of business that’s easy to streamline. But the problem with relying on automated tools and platforms for everything is they remove you from the equation and teach you to rely...read more