How to Create a Social Media Marketing Strategy in 5 Easy Steps
Social media has become the best marketing tool for most businesses owing to its low-cost and highly efficient way to reach customers. Using it optimally is the key and this is where the online marketers find themselves on a sticky wicket. Some businesses fail miserably to use social media for marketing purposes efficiently and as a result, their spending is more than the profit they make.
Don’t let your business fall in the pit of a failed social media marketing campaign but rather ace it with a solid strategy. How can this be accomplished? Here are five steps on how to create a solid social media marketing strategy with ease.
1. Know the current position you’re in
For companies to grow from the position they are in, they need to determine their current market footprint. That includes the size of business they are in, the revenues they generate and most importantly, social media presence should also be audited.
To do that, consider the number of different networks you are active on. Target the networks with the most following and the networks that drive the most revenue for your category of business. You should also consider the competitor profiles and how they are better than yours. You need to determine which parts of your social media pages should be upgraded.
Go through all social media profiles and check if they are optimized in terms of media, biography, and URL. As you complete this analysis, document all findings to help with taking decisive actions on where to strengthen the business’ social media marketing strategy.
The audit should also include going through all of the content you post on the social media pages and judging how good or bad is it.
2. Profile the best customers you have
The most important thing in marketing is understanding your customers very well intending to sell them what they need. Don’t be satisfied with knowing the general demographics of them, but dig deeper and closely monitor them and their habits.
The useful information you can discover can be quite interesting and offer much insight. Sometimes, by only knowing that person’s occupation, you can estimate their salary and what they are keen to spend on.
That knowledge is quite useful because you will know the money they would spend on products marketed to them and what they would actually buy. Not to mention that you will understand which group of people will be more prone to buy the products you sell.
For example, if you monitor who buys a laptop that’s in a higher price range, you may reckon that it is mostly employed people who earn $100,000 and above per year. With that information, you will know that the marketing campaign you have should be directed to that group of people.
The most important things to know are the age, job title, income, location, problems they face and the most used social media platform.
3. Create and curate high-quality captivating content
It is important that you don’t begin with this step but rather do it after profiling the best customers you have. Unfortunately, some businesses start with this step when it is not advisable to do so because of a few reasons.
The first reason being that you can’t post content without understanding who you are posting for in the first place. Another reason is that you need to know where you will post to get optimum results. You also need to understand where you are going wrong with the current content you post and plan on where it can be improved.
Bear in mind that content can be blog posts, pictures, infographics, and even videos. When creating content, consider the skills you have and how they can be used to benefit your social media marketing strategy.
For example, if you are an academic assignment helper, creating sample papers for students may be beneficial if it is suitable for the specific group you profiled. Once you have determined that, try to organize topics and a timeframe of how often you will post content based on those topics.
4. Measure the growth
Once all is said and done, you need to measure the success of the social media marketing campaign. The growth doesn’t include social media followers only but also the revenue generated from the marketing strategy. These six ways help you to measure the growth:
- Measuring the conversion rate
- The number of times your brand has been mentioned
- How many people have the brand reached
- How much time is spent on the site
- The number of shares on social media
- The sentiment with the brand
If you see that the social media marketing strategy lacks somewhere, tighten up that loose end and run it again.
5. Use social media management tools
Social media marketing has become much easier nowadays because of social media management tools. These tools will help you manage all the tasks expected from you with much ease. These tools are especially paramount if you’re a forgetful person and may forget to post prepared content at the set time.
With social media management tools, marketers can schedule to automatically post content at any time. These tools increase productivity and can help you focus on other important parts of your business. Although some manage really fine without any social media managing tools, it can help you streamline the work exponentially.
The bottom line
Social media marketing is no rocket science. However, it needs some effort and planning for it to succeed. The most important part of any marketing campaign is the planning phase, where you consider the market you’re aiming for and determining the current position of the business.
Once the marketing campaign is operational, you should continually track and monitor the progress of it and tweak it wherever necessary. Content is also very important, so focus on creating high-quality content for the intended audience. It may be beneficial to also add social media management tools to the strategy to simplify the workflow.
Justin Osborne is a writer at assignment writing service, dissertation service and boom essays, he loves to share his thoughts and opinions about education, writing and blogging with other people on different blogs and forums. Currently, he is working as a content marketer at best essay help, academic writing service and assignment help.