Pawn shops have been around for years and people love going in to see what exciting things they can buy and sell. However, in recent years, many people prefer to do their shopping and selling online because it is much more comfortable and convenient with our busy schedules.
Social media is a great platform to promote a pawn shop. There are many features of social media that a store can use to boost sales.
Photos and Presentation
Many platforms of social media are heavily linked with visuals. To promote the pawn store, one should take excellent photos of the products that are in the store to buy.
A store should pick items that are exciting and unique to look at. This will make potential customers more likely to look at the store or even buy an item. Overall, this will boost sales because more people will click on the store page.
Along with choosing exciting items, we should also make sure the photo has an excellent presentation. The picture should be clear and bright. Also, the background should be solid and not distracting or taking away from the piece.
It might be a good idea to set up a place in the store with spotlights and a clear area, just for photo taking.
Paid for Ads
As the use of smartphones and apps continue to increase in numbers, regular ads do not work anymore. Now a company, including pawn shops, can pay for advertisements to appear on people’s social media pages.
An ad should be easy to read and, again, have pictures that grab people’s attention. A good advertisement should aim to stand out among other pawn shops.
Here, one can use photos of products and show promotions the pawnshop is having. With paid ads, the platforms have to show the ad to viewers, so it is a great way to ensure the shop is being viewed.
Be Active and Social
The primary function of social media is to be social. People are more likely to shop at a place that is active on different platforms. They can see the company interacting with customers on a social level, not a business level.
Usually, the people coming into the pawnshop have unique stories linked to their items. It is a good idea to have feature stories and show pictures of people buying or selling the pieces.
This shows customers that the shop values the things that go in and out of the store and makes it seem like a more personal interaction than solely sales.
The Bottom Line
Social media can be used in many different ways to boost sales and activity for a pawn store. A business should take quality pictures, pay for ads, and be active on many platforms.