Social media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand awareness, social media platforms can also be used to generate more customer reviews.
Here’s how to leverage your social media accounts to get more reviews.
Enable and Respond to Reviews on Facebook
A simple but commonly overlooked step is to enable reviews on Facebook. If your business has yet to establish a Facebook page, now is a good time to start. Make sure that you allow followers and Facebook users to leave reviews.
Users will have the option of giving your company a star rating as well as a comment. This feedback can also be displayed on your website to boost your credibility.
When users leave feedback, make an effort to leave a response regardless of whether the review is positive or negative. In fact, it’s even more important to respond to negative feedback in order to make things right and appease the customer.
Verify Your Business on Google
Don’t forget to verify your business on Google to claim your free listing. This allows users to rate your business, leave feedback and upload pictures and other information.
Instead of posting testimonials or implementing a custom review platform, many businesses are displaying their Google reviews to build credibility with potential customers (These expert compensation lawyers are a good example of this tactic at work).
Turn Enthusiastic Customers into Ambassadors
Social media is a great place to find customers that are enthusiastic about your brand. Customers that are excited about your products and leave rave reviews can serve as ambassadors for your brand.
It’s easy to connect with these customers through direct messages on Facebook, Instagram and other social platforms. Offer these customers a role as an ambassador of sorts and encourage them to continue representing your brand online.
These individuals will encourage others to leave reviews and also be enthusiastic about your brand. A few perks and benefits can sweeten the deal.
Make Improvements Based on Feedback
Customer reviews give you an opportunity to make improvements. Pay attention to negative feedback, and use that information to make changes. When you’ve made those changes, use your social media accounts to announce them. This can encourage others to leave honest feedback.
Make it as Easy as Possible
There’s a reason most people only leave reviews when they have a negative experience: leaving a review requires them to do something. Most people won’t go out of their way to rate or review something unless they’re fired up about it – usually in a bad way.
Make the process as simple as possible. Reviews can easily be left on Facebook with minimal effort, but if you’re sharing a review platform on another social account, make sure it’s easy for customers to leave feedback. If they have to sign up for accounts and leave lengthy comments, they may just leave the page.
Keep it as simple as possible. And if you really want customers to leave lengthy feedback, consider taking a cue from Nordstrom. When customers leave feedback, they have the option to enter for a $1,000 gift card. The gift card gives the customer incentive to rate the product and give details about their experience.