How to Use Social Media to Promote your Business - Social Media Explorer
How to Use Social Media to Promote your Business
How to Use Social Media to Promote your Business

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There are tons of social media sites these days. So how do you know which one is best for promoting your business? It’s crucial to choose the platform. When deciding which to use, you should consider your target customers. 

Try to find out which sites the majority of your customers use so that you can easily connect with them. Also, remember to consider which outlets would be the best fit for your business. Read on to find out more ways.

Be Social

It’s easy to neglect social media accounts, but it’s important not to. The whole point of social media is to be, drumroll, please, social! Being social means liking others’ posts, leaving comments, and asking questions. Encourage your audience to initiate conversations, propose new ideas, and ask questions!

If you find that you don’t have the time to devote to your social media accounts, assign someone to be in charge of them. Make sure your accounts are organized. If not, your followers may get bored. 

With diligent planning, you are less likely to repeat the same post or have lulls in your online presence. Extended absences from your accounts could cause people to lose interest. If they lose interest, they may stop following your page.

Don’t Over-Promote

You don’t want to bombard your followers with promotions. It’s easy to fall into the habit of advertising your business, but this is not a good idea. Most people like to look at social media because it’s entertaining. They want to look at pictures, funny GIFs, and read engaging articles. 

Your probably wondering, “Why do I need social media if I can’t promote my business on it?” The answer is less is more. There is a rule called the one-in-seven rule that many marketers follow. The name speaks for itself. Promotional posts are okay about once every seven posts. 

Create Intriguing Material

It is important to provide value to your followers. Post something they will find useful, funny, or entertaining. 

Post about a variety of topics. Some people want to read articles about cars, some want to read about food, and others want to read about sports. Don’t get stuck posting about one topic. Also, remember that it is not your personal account. Post about things outside of your personal interests. 

To Sum it Up

There are over 3 billion people on social media. It’s a great way to reach people far and wide if it’s used correctly. We hope our advice will help you expand your customer base.

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About the Author

David van der Ende is a full-time blogger and part-time graphic design enthusiast. He loves to write about a broad range of topics, but his professional background in both legal and finance drives him to write on these two subjects most frequently.

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