Instagram is the current buzzword in the realm of social media marketing. It’s growing at an incredible rate, and businesses that are using it to promote their brands are seeing amazing results.
Today’s social media users love Instagram for its highly visual content that’s fun and engaging. The thing is, there’s SO MUCH growth potential for brands on Instagram. It’s easy for brands and consumers to connect, but that doesn’t mean the connection will happen naturally. In fact, many brands struggle to make strong consumer connections at all.
Therefore, a dedicated brand that wants to make a killing on Instagram will attack with a strong marketing strategy. There’s a lot that goes into marketing on Instagram, and you might not know where to start. So, here are five of the top strategies for growing an Instagram page.
1. Focus on Your Follower Count
Although a good marketing strategy does not come out of fixating on your follower count, it does give you some context and ideas for growing it. First of all, it’s important to establish just how important a high follower count is for marketing.
Instagram has an algorithm that decides when and where a business page will show up in a consumer’s newsfeed. Follower count is a factor, as is the quality and quantity of your posts.
Business profiles with a high follower count and high-value content are favored over those with a low follower count and high-value content. So, even if you have amazing content, you might not even show up in your followers’ newsfeeds!
That’s why it’s so important to focus on your follower count first. Make goals to improve your follower count and strategies to get there. Most business owners set a goal in 5,000 increments. It’s a high number, but it’s not so lofty that you’ll fail to reach it in a short amount of time.
Then, you’ll want to take steps to increase your following accordingly. A great way to build rapid momentum for your page is to buy Instagram followers.
Although you don’t want to rely on this strategy long term, it can boost your follower count enough to help your page get into your target audience newsfeeds.
From there, your goal is to improve engagement and continue developing the content your audience has come to know and love.
2. Use More Hashtags
Hashtags are a treasure trove for Instagram marketers, and if you haven’t discovered this yet, your world is about to change for the better. Instagram uses hashtags to categorize posts and make content searchable.
If you’re looking to increase visibility and grow your following, start with the use of trending hashtags. When users search for and follow a trending hashtag, your content is likely to show up in their feed. It’s a great way to get more followers organically.
When you’ve established a decent following, develop a branded hashtag. This tag will be used in connection with your business. When consumers see that tag, they’ll know it’s related to a specific marketing campaign you’ve developed. It will also increase the production of user-generated content, which will be discussed next.
3. Develop a System for More User-Generated Content
User-generated content (UGC) is one of the easiest ways to develop brand credibility and build trust among your audience. It’s also a great way to share promotions and endorse products.
Using branded hashtags is just one way to create more user-generated content (UGC). Many brands that try to get more UGC try to do so randomly, but the most effective strategies are planned an in line with a system.
The goal of a UGC system is to use a hashtag, contest, or challenge that will naturally promote UGC. It must be relevant to your audience in a way that connects with thousands. Look for ways that your company can join together a vast array of demographics and interests for a wildly successful campaign.
4. Post to Stories Multiple Times a Day
Today’s brands simply can’t remain competitive if they don’t post to Instagram Stories. More importantly, brands should be posting to the platform multiple times per day.
Here’s a little background: Instagram Stories has 500 million active viewers. Research shows that the average consumer spends 30 minutes per day watching stories, and some demographics (those in their early 20s and teens) spend even more time there. Don’t miss out on the opportunity to post content for such a huge audience!
For users watching Stories, it’s an automatic reel. When one clip ends, the next one automatically begins. The order of the stories is designated both by the interest of the consumer and the recency of the posting. In other words, those that posted most recently will show up at the front of the reel, and each time they post, it will send the Story back to the front.
You can also pay for advertising in the Stories reel to reach a great audience. The ad placement is highly effective since the reel automatically plays the commercial.
5. Use Influencer Marketing
While you’re working your way up to influencer status, let those who have gone before help you succeed. Many business profiles with more than 10,000 followers will endorse your products, services, and/or brand in exchange for a nominal fee.
This marketing tactic has a profound effect on a targeted audience. An influencer’s audience is very loyal, and they trust said influencer to give them the best information. It’s an amazing resource for spreading the good word about your company; after all, word of mouth marketing is considered the most effective.
To avoid wasting your money, only use influencers that are on-brand and will deliver the right message. Check out past endorsements and make sure the engagement on their profiles is authentic and positive. You don’t want to waste money on a poor endorsement that doesn’t reach a lot of people!
Marketing an Instagram page requires a unique set of tactics, but they’re simple to learn and execute. It’s a matter of making a plan and putting in the work to see its success.