SME-TV: Discovering The Best Buy Blue Shirt Nation - Social Media Explorer
SME-TV: Discovering The Best Buy Blue Shirt Nation
SME-TV: Discovering The Best Buy Blue Shirt Nation
Jason Falls
Jason Falls

Using social media tools and technologies to foster improved internal communications is probably one of the most effective activations of social media in the enterprise. For large organizations, tapping into the underground conscience of the company through open feedback from employees has changed the culture at businesses like Microsoft, Dell, Kodak, Southwest Airlines and more.

One of the examples of internal communications programs I’ve cited in presentations and previous posts is the Best Buy Blue Shirt Nation – an internal social network for employees of the electronics super store. Since I’m not a Best Buy employee, I’ve never been given access to the network. But at South by Southwest this week, I caught up with Gary Koelling and Steve Bendt, the masterminds behind the network.

For some screen shots of what the BSN interface looks like, and to learn more about it straight from the proverbial horse’s mouth, visit the following category pages on Gary’s and Steve’s blog:

And a special thanks to my man Keith Burtis for connecting me with Steve and Gary. Best Buy rocks.

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at

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