SOLOMO SHOW EP. 21: Journey of the Social Shopper, Why You Suck at Retweeting & More
SOLOMO SHOW EP 21: Journey of the Social Shopper, Why You Suck at Retweeting & More
SOLOMO SHOW EP 21: Journey of the Social Shopper, Why You Suck at Retweeting & More

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

Adam and Cory discuss the gender differences between popular social networks and what you should consider when developing your social strategy, the show’s upcoming appearance at the Social-Loco conference, weekly syndication on Social Media Explorer, and the new live broadcast that will take place every week on Google+ Hangouts On Air, Adam’s interview with Cady Condyles, Facebook and Bing teaming up to take on Google and what you should do to prepare, Adam’s social shopping experience while looking for a new pair of Vibram FiveFingers shoes and what smart companies can do to make sure they’re reaching this new market, Facebook’s new reach data on all timeline posts and what you should look for to optimize your reach, why you suck at Retweeting, Ford’s use of SoundCloud for a new Fusion promotion, the million fan video and whether or not that’s the best way to celebrate fan milestones, why paid media on corporate blogs is a bad idea, and more.

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About the Author

Adam Helweh
Adam is CEO of Secret Sushi Creative Inc, a strategic design, digital and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball and others. He's also the co-host of the "SoLoMo Show", a weekly digital marketing podcast, and he has shared the stage with professionals from companies including Facebook, Virgin Airlines, Paypal, Dell and 24 Hour Fitness.

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