When it comes to promoting law firms, social media is not as used as it should be. Even if the law firm does take advantage of what social media can offer, we rarely see a proper use. It is really important that people in the industry are aware of the different trends that are big. Social media tips and strategies are all around the internet but it is rare to find some that are written especially for the law firms. Those below are offered by a highly experienced Los Angeles personal injury attorney that has been effectively using social media for a long time and is aware of all industry trends.
Sharing Content That Is Authentic On LinkedIn
Being active on LinkedIn is a really good idea for law firms. However, being effective is not that easy. In most situations the problem is that the law firm simply shares material that is too promotional. You want to focus on the personal brand since this is what potential clients want to see. However, LinkedIn is mostly a network devoted to professionalism. Finding the mix between the two can be complicated for many.
A Focus On High-Quality Content
People consume social media content every single day. It is important to understand what they want to see. The problem with law firms is that the content they share is actually not at all high quality. The top content sources that are being highly valued by clients need to be identified. This is not something that often happens. The big trend is sharing just really high-quality content that is useful, as opposed to promotional material.
Combining Content Marketing With Social Media
Content marketing is quickly becoming the most important part of digital marketing and it is really easy to understand why. Developing and promoting high-quality content automatically improves how a brand is perceived. For the law firm, reputation stands out as one of the most important things that have to be considered during content promotion.
The law firms that are highly successful with social media campaigns now take advantage of a blog that was attached to their official site. Long gone are the days when a law website was simply built around presentations and looked really impersonal. Nowadays, law firms invest in really well-designed websites and in blog content. The blog content is normally connected with the practice areas and is then used as content marketing through social media.
A Shift Away From Social Media Marketing
Social media marketing means investments were huge in ads. In modern times, the money that is spent on ads is lower, although it still exists. Some people will tell you that social media marketing is dead but this is not actually the case. It is still really effective. The only difference between now and the past is that modern law firms also invest a part of their available promotion budget into content development and research. The goal is to learn what social media followers want to see and then deliver exactly that type of content.