Pre-COVID-19 QR codes were not heavily adopted in the restaurant industry, but now many brands have replaced physical menus with digital versions that guests can access by scanning the codes.
Marketers take note.
From research provided by Merchant Centric, findings show that, “The number of mentions about QR codes has increased nine times during the six months COVID began and 57 percent of Americans said they will continue using contactless payment after COVID.”
That means a new trend in consumer behavior will now be applicable to multiple industries. From trade shows to physical products, consumers will understand to engage with QR codes.
Previous barriers included confusion on what QR codes did and assumptions that a separate app was needed to access them.
Additional findings are included in this new infographic launched in collaboration with restaurant technology company OneDine: