In the last few years, social media marketing for the insurance industry has seen significant growth. You must have noticed every major insurance company active on platforms such as YouTube, Facebook, Twitter, and now even on Instagram. Some companies are taking advantage of short video platforms like TikTok and more. However, if there are benefits of social media for insurance companies, there are challenges too. It is not easy to drive real results from social media marketing, and the percentage of conversion has come down drastically in the last couple of years. There are some factors which you need to consider while using social media to promote your insurance business to drive maximum sales.
Concentrate on the content
First thing you need to keep in mind that your social media accounts are not like advertising billboards that can attract the audience from the roadside. You have to be extra creative, keeping in mind that thousands, if not millions of similar posts, are going up online every day. For example, if you want to promote car insurance, merely adding features won’t do the needful. You need to compare car insurance quotes of different companies to show that your insurance company has better plans.
You can post a short explanation video, step-by-step instruction about placing a claim, dos, and don’ts while applying for application and more to attract more readers. Such content will attract those customers who are looking for specific content.
Be polite with negative reviewers
The first rule of any business is “the customer is always correct.” No matter your customer is wrong or right, you have to consider him/her correct on his/her stand. Embrace the review with grace and be polite in the reply. In most cases, the customer is not clear about the terms and conditions of the policy, or the claim is stuck in the process. Make sure the social media team you have hired quickly responds and provides necessary support immediately.
Study the demographics
You can target your insurance plans based on the demographics while promoting them on social media. Gender, age, sex, location, work profile, and life circumstances play a vital role in deciding to buy an insurance plan. If you are doing paid promotions, make sure you factor in such demographics. If you are considering organic traffic, make sure to create content based on the demographics.
Include a review section
Trust building is critical in the insurance business. The customer should be aware of the quality of the services you provide. Including a testimonial section on your social media platforms such as Facebook will help in improving the trust level. You can also send an email to your existing customers to generate genuine reviews.
Social media platforms have become the most important tools for promoting insurance business. By using simple methods, you can improve your conversion rate for both existing and new customers. All you need to do is provide informative content and be polite with the readers. Check the reviews and queries from time to time and improve your services according to the requirements of the customers.