Every HVAC contractor may have different goals when it comes to using social media to promote the business. Whether you want to grow your customer base by tenfold or engage with current customers, you need a solid social media marketing strategy.
Here are some specific ideas you put into action today to expand your presence on Twitter, Facebook, Instagram and other platforms.
You can entice clients and prospects to follow you via special incentives only available on social media. Let your customers know that following you on Twitter and Facebook can net them discounts and coupons in their newsfeeds. Release new coupons with expiration dates each month. This gives them a reason to come back to your site regularly.
Share Insights with Your Community
One of the best things you can do to attract attention on social media is to provide actionable information to your clients and prospective clients. You can also share sites with insights into the industry, such as High Performance HVAC Heating and Cooling Reviews.
Before and After Photos
Technicians may see interesting, scary and funny these in the course of their work. Taking photos to share on social media provides a line of communication with your customers. It also helps you build name recognition with anyone who sees the post in a shared post or retweet.
Another great way to exploit image-driven social media is to take before and after photos. What better way is there to advertise the good work that you’ve done. People also love behind-the-scenes exclusives, so post pictures of your techs in action.
Links to Blog Articles
Your blog is one of the best resources to promote your business on social media. Post links to recent blog topics that encourage comments and conversation. Once people go to the blog, you have a much better chance of keeping them on your page. If they currently need HVAC services, chances are that they will call you first.
Helping customers with DIY tips earns goodwill and gives you a chance to showcase your expertise. There’s nothing like sharing knowledge to show others that you have it. Gaining authority wins over the hearts and minds of homeowners and gives you one foot in the door to earning their business. You might think that it’s bad business to show customers how to perform small fixes on their units, but that couldn’t be further from the truth. Show them how to keep their garbage disposal fresh and they’ll call you when the AC needs to be replaced.
Keep it Positive
Sharing family pictures is also an effective way to get people to relate to you. In fact, most positive posts are going to work to your advantage and leave clients with a good feeling about you working on their HVAC systems.