With about 4.5 billion users, social media is essential to any business’s marketing strategy. It helps boost your brand visibility, allowing you to get your business in front of many potential customers. It also allows you to build your brand’s authority online, building trust, transparency, and credibility for your business.
Today, you can also leverage the power of social media to boost your website engagement. The good thing is that there are many ways that you can integrate social media into your web design. This helps create an intuitive user experience that allows your web visitors to easily access and interact with your brand on your social media channels. This boosts your brand’s online presence, generating more sales and revenue for your business. Here are a few easy ways you can integrate social media into your website:
- Adding Social Media Buttons to Your Website
One of the easiest ways to integrate social media into your website is by adding social media buttons to your business’s social channels. This makes it easier for website visitors to access and interact with your brand on their preferred social media platforms. It also allows visitors to share your posts on their social media profiles effortlessly. This increases your engagement on social media and helps you reach a greater audience.
Social media buttons work best when added at the bottom of your site’s homepage or the end, side, or top of your blog posts. You can also add them to your product page, so visitors can share their favorite products with their social media following. To get the best results, ensure you add buttons for social media channels most relevant to your target audience. You can customize the colors to match your brand to achieve a cohesive look.
- Enabling Social Media Login
Another important social media integration to consider adding to your website is social logins. Incorporating your social logins allows potential customers to log into your website using their social media accounts. This way, they don’t have to create a separate account to sign in to your website, making the process more efficient for visitors.
Besides making it more convenient for your website visitors to sign up, adding social logins to your site also allows you to collect valuable information about your visitors. This includes their email address, gender, age, and interest. You can use this information to send follow-up messages, product recommendations, promotions, and discounts, further promoting your business.
- Including a Social Live Feed
Social live feed is another great way to integrate social media into your website. This enables you to easily showcase your live activity from different social channels directly on your website. Displaying your recent and current social activity can encourage your website visitors to follow you on social media without having to leave your website. It also makes it easy for visitors to engage with your brand in social media communities.
The benefit of adding social media live feed to your site is that the data is updated in real-time whenever you add new posts. You can customize the social live feed layout to ensure it complements your branding.
Social media is an integral part of any business’s marketing strategy. Not only does it boost your brand visibility online, but it also helps deliver a consistent brand message. As you’ve seen, there are many ways of integrating social media into your website. Besides the above-discussed methods, you can try other social media integrations until you get what works best for your business.