Running a successful local business requires dedication, passion and hard work. Hard work often means finding new and creative ways to promote your brand. After all, marketing always has been and always will be the key to keeping a business in operation.
While there are numerous mediums to explore, video marketing is arguably the most important. In fact, a study from Cisco found that video will account for 82% of all internet traffic by 2021.
Video Marketing Benefits Local Businesses
At one time, video marketing appeared to be out of reach for most local businesses due to budget constraints. Thanks to technological advancements, video production is more affordable and can benefit local businesses of all sizes. If you want to learn more about the specific benefits of local video marketing, check out this guide.
The average adult in the U.S. spends more than 100 minutes watching digital videos each day. In 2011, adults spent just 39 minutes watching videos online. We’ve reached a point where video accounts for a third of all online activities.
There are Numerous Types of Videos
When creating videos for social media, there are several different formats to choose from, including:
- Live video
- Product reviews
Having a wide variety of options makes video marketing more accessible to businesses of all budgets.
Video Length is Important and Platform-Dependent
Videos are more engaging than textual content, but there’s still a limit to how long viewers will stick around.
Choosing the right video length is important, and will be dependent on the social platform you want to share it on. Here’s what HubSpot recommends:
- Twitter: 45 seconds
- Instagram: 30 seconds
- YouTube: 2 minutes
- Facebook: 1 minute
Even with video content, people still have short attention spans. Longer video content may be effective in some cases, but generally, the shorter the better. With video content, it’s surprisingly easy to get your message across in a relatively brief amount of time.
Live Video Will Improve Engagement
Live video continues to play an important role in video marketing, and it will account for more than 10% of traffic by 2021.
Instagram Live is particularly effective at improving engagement. Because these videos are only available for 24 hours, followers are more inclined to watch. Otherwise, they’ll miss out on your exclusive content.
Local businesses can live stream events, new product launches, announcements or just give viewers a tour of their operations.
The key most important thing is to let followers know that you’re going live. Yes, some social platforms will send out notifications when users initiate live streaming, but announcing it ahead of time will spread awareness and increase viewership.
Video can Improve SEO Results and Promote Brand Awareness
Video marketing can help improve SEO results and promote brand awareness.
- The title of the video should be value-oriented and specific. It should include the brand name and the type of video (review, demo, etc.).
- Descriptions should include keywords to improve search engine rankings and help users find your video.
Google Analytics can be used to get a better understanding of how your videos are performing, who’s watching them and more.