When Is the Best Time to Post on Instagram? - Social Media Explorer
When Is the Best Time to Post on Instagram?
When Is the Best Time to Post on Instagram?

To get the most traction and engagement with your social media posts, it’s critical to post your content at the right time. The right time will be based on when your specific audience is most active.

You can find this information in your Instagram insights. they will show you data for the times of the day and the days of the week your audience has been the most active on Instagram over the past seven days. And you can follow this, irrespective of the field in which your firm belongs, as demonstrated by Urban Optique.

Research shows that the best time to post on
Instagram is between 9 a.m. and 11 a.m. eastern standard time. But this is a
broad generalization based on 12 million Instagram posts. Even though that’s
what the data shows, it very well may not be the best time for you to post on

Every Instagram account has its own unique audience with followers located across time zones so it is important to find the personalized best time to post on Instagram.

Keeping an eye on your analytics for an extended period of time will help you zero in on the best times for your audience. Watching patterns of engagement in terms of the number of likes comments and shares your content receives based on the time of day or the day of the week it was published helps you determine the best time to post in the future. Finding out the best site to buy Instagram likes to give your posts a little boost would be a good idea as well.

Scheduling your Instagram post for those
optimized times is proven to help you reach more followers and increase
engagement on your post.

What the Research Says

data from Instagram scheduling tool later
shows that the best times to post on Instagram are as follows:

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2am, 4am, and  9am EST
  • Wednesday: 7am, 8am and 11pm EST
  • Thursday: 9am, 12pm, and 7pm EST
  • Friday: 5am, 1pm, and 3pm EST
  • Saturday: 11am, 7pm, and 8pm EST
  • Sunday: 7am, 8am, and 4pm EST

You should use this information as a benchmark
to help you get started if you don’t have enough data form your own unique
audience to personalize your schedule.

Timeliness has always been an important factor for the Instagram algorithm, but ever since the algorithm was updated in 2018 when you post Instagram more important than ever.

“Your feed will feel more fresh and you won’t
miss the moment you care about,” Instagram said in their press release.

As a result of this change, if you want to
beat the algorithm, you must optimize your posting time for when the majority
of your followers are online.

Since Instagram is placing a priority on new
content in people’s feeds, your best shot at getting your content in front of
your followers is by posting your content a time when most of them are actively
scrolling on the app.

Finding your own personalized best time to
post on Instagram allows you to hack the algorithm to increase your reach for
more followers than likes.

How to Find Your Best Time to
Post on Instagram

If you’re not interested in paying for a third-party Instagram analytics and scheduling tool that can help you find the best times to post on Instagram, you can manually calculate them yourself using Instagram’s native analytics tool, Instagram Insights. Take your time to research and learn the best site to buy Instagram likes in order to give your posts a boost on the start.

Within Instagram insights, you can see where
your followers are located, their age, their gender, and most importantly for
optimizing your posting times, when they are most active on Instagram.

Remember, to access Insights, you must set
your Instagram profile as a business or an Instagram creator.

An added bonus of switching to create a
profile is that you will also get access to the Instagram Creator Studio
dashboard which adds more valuable insights including advanced data about when
your followers are online.

Experiment with Posting Times and Track Your

Create a spreadsheet to track how much
engagement you receive when you post at different times on different days.

by choosing five different times throughout the week.

For instance, if you noticed that your
followers are most active between 5 and 9 p.m. Eastern Standard Time, schedule
your post to appear at 5, 6, 7, 8 and 9 pm.

And your spreadsheet, track the number of
likes and comments every post received along with the date and time that you
posted them.

The next week, change the timing of your posts
every day. For example, if you posted at 5 p.m. on Monday in week 1, Post at 6
p.m. during week 2.

Though it may take a few weeks, you can use
this information to help you choose the best days to share to specific social
platforms based on your audience, along with the time set work best for getting
traffic on those days.

Other Factors

Different audiences will, of course, be active
at different times so there is not a hard-and-fast rule about the best time to
post on Instagram. However, there are some general rules to keep in mind.

Post for your most active time zones. You may be located in New York City but if most of your followers are located in Los Angeles, you should be posting with the Pacific Standard time zone in mind. If you have followers in North America and the UK, you may find that posting at odd times in your time zone actually performs well for you to get more Instagram likes because of the differences in local time between your followers.

the important posts for during the week.
Though there
is only a slight difference, the average Instagram engagement does shift
depending on the day of the week. For instance, B2B companies get more
engagement during the week while their audiences at work whereas bloggers get
more engagement on the weekends when their audience is more likely to have time
to read the post.

more outside standard business hours.
Typically, the
best time to post on Instagram can be lunchtime and evenings. Rather than
posting while you’re at your desk, schedule your Instagram posts during the
workday so you don’t have to worry about it during your free time.

No matter what you find the best time to post
on Instagram to be, experimenting is crucial to learning more about what works
for your brand and audience. Leveraging the analytics data that’s free with
your account will go a long way toward developing a winning strategy.

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About the Author

Morgan Brown
Morgan Brown is a social media marketing expert, who has grown Instagram pages to millions of followers for some of the largest brands on the platform. He's also a social media consultant to Kylie Cosmetics and Disney. His agency, Brown Creative, primarily focuses on building full-scale social media campaigns that focus on fan loyalty, as well as cross-platform advertisements.

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