Don’t Bite the Brand That Feeds You
There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related...
blogger outreach
Stephanie Schwab The Influencer Continuum Model for Influencer Engagement
Jumpstart your blogger and influencer outreach programs with engagement ideas and a useful model for influence marketing.
The Economics of Bad Outreach
There is risk to the bottom line for organization’s that cut corners in the way the reach out to prospects…
Mark Smiciklas 5 Ways to Measure Blogger Outreach ROI
With some planning and measurement techniques, it is possible to value your blogger outreach efforts.
Bloggers Are Promotional Partners, Which Is Bad For PR
I’ve been ranting for some time about the disconnect between PR and social media, and...
That Website Ain’t Gonna Visit Itself
If you build it, they will, well, probably go somewhere else. Your target audience probably...
Blake Cohen What Motivates Bloggers?
If you’re a public relations or communications person who works with bloggers, you’ve probably figured...
The Blogger’s Guide To PR’s Email Pitches
Public relations professionals responded en masse to last week’s post offering some guidelines for email...
Jason Falls The PR Guide To Email Pitching
I’ve always considered myself a public relations professional by trade. Even when the general perception...
BlogDash Launches, Offers Media Database Alternative For Blogger Outreach
BlogDash bills itself as the way media databases should work. The blogger outreach alternative to...
How To Create A [Good] Blogger Pitch
Because I work with a number of PR firms, and have worked for a PR...
Social Media Does Not Equal PR
Lately I’ve gotten involved in a number of discussions with public relations people who are...