Community Managers: Whose Best Interests Do You Serve?
The “Wild West” of social media is upon us. Brands are staking their ground in...
brand evangelists
Jordan Cooper 10 Sure-Fire Ways To Alienate Your Brand’s Most Devoted Advocates
Congratulations! Your brand is now the toast of the digital marketing world. That kooky user-generated...
What Is Our Advocacy Threshold?
Chatting with Chris Baggott is always enlightening. He not only co-founded Exact Target, one of...
Jason Falls Humanizing Your Brand – One Customer at a Time
David Finch Recently, I was sitting at my favorite deli watching the news. Running across...
David Finch Don’t Shoot the Messenger
Social media may be the new shiny communications tool that’s all the rage with the...
Kat French Esurance Arouses Curiosity, Kills The Cat
Chris Kieff has a look inside the marketing campaign for Esurance on his blog, 1...
The Tipping Point Is Toast, But Watts Didn’t Burn It
Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm...