brand marketing

Pushing products isn’t what it used to be. Consumers in 2017 often tune out a message when they feel they’re being sold to. Today’s consumers aren’t just looking for products to buy; they’re looking for...read more

When it comes to social media strategies, publicly traded companies are in a tricky spot. Unlike smaller start-ups, these companies are established and have an adequate marketing budget to allow them to experiment with new...read more

As the largest theatrical producer in the world, you might think that Cirque du Soleil could take a back seat to marketing. Indeed this was the case for many years. But with competition rising, Cirque...read more

In truth, there are lots of good reasons to ditch your job. Your boss could be insane. The work your employer does bores you to tears. You find a better paying opportunity that allows you...read more

I recently had a chance to meet Lori McFarling, CMO of Discovery Education. I got to know Lori through her inspiring presentation at the Incite Corporate Marketing Summit and I’m delighted to share what she,...read more

Election Day is the perfect day to reminisce about the 14,328 hours that have made up the 2016 presidential election. We’ve all gotten in on the political action at some point, whether it was through...read more