Are Your Social Listening Insights Actually Valid?
In my work with the Conversation Research Institute, I recently came across some social listening...
case study
Jason Falls eos: A Smooth Case Study
Hats off to you, eos. With over one million fans on Facebook and more than...
Danielle Terreri The Simple Strategies & Tactics Are Often Best
Seven words in a radio advertisement show one brand is winning with social media marketing.
Coke’s Honesty Campaign And What it Means for Marketers
When Coca-Cola Portugal tested the public to see how honest they were, the public was and Coke rewarded them.
Mark Ivey Brand Reputation Case Study: Network Solutions
When I started tinkering with the interwebs 10 years or so ago I, along with...
Social Media For Small Business: Martell Home Builders
As promised last week, we’re going to start taking a deeper look into some small...
Social Media For Small Business
Tomorrow I have the pleasure of presenting as part of the Master’s of Business Online...
How To Grow Your Personal Brand
photo:2052055757September 14, 2007 — yes, just a year ago this week — was...
Case Study: Working With Your Brand Enthusiasts, Not Against Them
If you work at a large company or brand there’s a pretty good chance you...