copywriting for SEO

Copywriting for search engine optimization is one of those tricks of the trade that can result in an almost immediate impact on a company’s digital marketing bottom line. I remember when Flickr went down briefly...read more

One of my big regrets in my time in the advertising agency world is that I never seemed to have enough time to figure out a good way to talk to the creatives at my...read more

The more I learn about search engine optimization, the more I want to experiment and play with search. I’ve begun to develop my own opinions and instincts about search as a business driver, some of...read more