How to Build a Roadmap for Customer Loyalty
In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on...
In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on...
Customer intimacy can't be had by targeting. It can only happen when a more long-term, relationship-building approach is used.
There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world,...