facebook advertising

Of all the social media platforms available, Facebook is clearly still reigning supreme. Not only is it one of the most popular with 1.44 billion monthly active users, but it also has one of the strongest...read more

As most social marketers already know, optimizing Facebook Ads can be both tedious and confusing. Over the years, Facebook repeatedly proves itself to be one of the most effective social media platforms for generating positive...read more

This is a true story. On assignment for my college newspaper, I stood with the general manager of a minor league baseball team at home plate of an aging stadium. We chatted and gazed across...read more

Jason Falls offers the opinion that Facebook's reach generator advertising mechanism is a way to blackmail brands into boosting page reach when the reach should be organically forced.

Facebook's new ad platform seems to be the talk of the town. But is it a diversion to hide its abysmal click through rate?

Why is buying Twitter followers any different from buying Facebook Likes? Facebook makes billions of dollars selling Likes, shouldn't it be okay to buy followers on Twitter?